Blog: consumption

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to retur...

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find and monetise superfans for all that they are worth.