Blog: Billie Eilish

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How big can music merch get? MIDiA’s latest report charts the course to $16B by 2030

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Tatiana Cirisano
Over the weekend, Billie Eilish launched a pop-up merchandise shop in SoHo, New York, where fans could choose from items like a $20 pair of shoelaces, $30 belt, $30 necktie, and $60 necklace. Partnered with American Express , the experience, which previously opened in Tokyo, also included a photobooth, hangout area, and larger-than-life statue of Eilish’s “blohsh” mascot.
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Why AI music may make fandom even more important

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Tatiana Cirisano
Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making involve AI assistance, this distinction between “AI” and “human” music may soon become as irrelevant as music created on a laptop versus recorded in a studio.
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Ellie Goulding and Billie Eilish Are Streaming’s New Normal

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Mark Mulligan
Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles, on the surface unrelated, when stitched together create the outline of a new streaming narrative that while firmly rooted in recent developments represents an entirely new chapter for the music industry: Ellie Goulding’s ‘River’ was the UK Christmas number one despite being an Amazon exclusive Jimmy Iovine claims Drake and Billie Eilish each have more streams than the entirety of the 1980s UK streaming revenue growth slowed, adding £191 million in 2019 compared to £210 million in 2019 Fusing consumption and retail Streaming’s impact is both commercial and cultural, in large part because it fuses what used to be retail and radio.
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Abbey Road 50 Years On: The Two Worlds of Music Listening

Mark Mulligan
Half a century after it first after it first topped the charts, the Beatles’ Abbey Road is back at the summit of the UK charts. With the anniversary editions retailing for between $20 and $100, the impact on Universal Music’s revenue will be even more pronounced than the chart position, as we saw with the deluxe editions of the White Album (which had editions priced up to $145) helping the Beatles become the fourth-biggest UMG artist in revenue terms in 2018.
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