MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Four Principles for Marketeers to Achieve Business Growth

Cover image for Four Principles for Marketeers to Achieve Business Growth

Georgia Meyer

16 Apr 2019

business growth

Digital economy

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA Research has published a report detailing four principles that will equip marketeers with the mindset and tools to achieve business growth via successful marketing in the rapidly evolving digital economy.

3 min read

Last Call for Our Artist Survey

Mark Mulligan

15 Apr 2019

This is your last chance to take part in our global artist survey - we are closing the survey this Friday (19th April). As a reminder: In partnership with independent distribution company Amuse, MIDiA Research is undertaking a detailed study of the music artist landscape.

2 min read

Snapchat Announces Ad Business but Is It Time Up for Third-Party Targeting?

Georgia Meyer

15 Apr 2019

Media and Marketing

On Thursday 4 th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than – the developer conferences run by Facebook, Google and Apple each year.

4 min read

Can Disney do a Hulu?

Alistair Taylor

12 Apr 2019

21st Century Fox

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12 th 2019 launch . Disney+ will be an ad-free subscription launching in the US at $6.

5 min read

The Limitations of Music Streaming’s Globalising of Revenue

Zach Fuller

12 Apr 2019

music catalogue

Music streaming

One of music streaming’s great promises is that it creates a more globalised industry. In many ways it is delivering: revenues are rising in markets previously deemed problematic to conduct business within and domestic markets are now flooding with languages other than English—both in no small part down to streaming.

3 min read

Spotify, the Decline of Playlists and the Rise of Podcasts

Cover image for Spotify, the Decline of Playlists and the Rise of Podcasts

Mark Mulligan

11 Apr 2019

curated playlists

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.

4 min read

Netflix and the Value Add in Content Partnerships

Tim Mulligan

9 Apr 2019

Netflix’s Q1 2018 earnings release next week will be closely scrutinised by investors and industry competitors alike for some reassurance over the ever-increasing content obligations being assumed by the world’s leading subscription video on demand (SVOD) service.

4 min read

Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Cover image for Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Georgia Meyer

9 Apr 2019

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy fit for 2019.

2 min read

Quick Take: Spotify’s Throwback Hub and the Future of the Album

Zach Fuller

4 Apr 2019

Music streaming

Throwback Thursday, one of Spotify’s most popular features, has been expanded into a new Throwback hub. Launching initially with 30 playlists and described by Austin Daboh, Head of Music Culture & Editorial at Spotify, as being “a permanent home for our main nostalgia brand”, the announcement is a subtle yet defiant statement against the format playlists are set to usurp: the album.

2 min read

New MIDiA Latin American Streaming Report, in English, Spanish and Portuguese

Cover image for New MIDiA Latin American Streaming Report, in English, Spanish and Portuguese

Mark Mulligan

4 Apr 2019

MIDiA has just published its latest report on the Latin American streaming music market, and we have versions available in English, Spanish and Portuguese. MIDiA has been tracking the Latin American music market for over five years, including annual consumer data and market metrics.

1 min read

10 Trends That Will Reshape the Music Industry

Cover image for 10 Trends That Will Reshape the Music Industry

Mark Mulligan

3 Apr 2019

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’sownestimatespublished in Marchwere within 1.6% of the actual results . This revenue growth story is strong and sustained but the market itself is undergoing dramatic change.

5 min read

Ecommerce Wars – Can Instagram’s Shop Window and Check-Out All-in-One Compete with Amazon’s Own Brand Ambitions and Voice?

Georgia Meyer

3 Apr 2019

Conquesting Ads

Commerce has moved online. In this rapidly evolving space, the dynamics of which govern the fortunes of so many businesses and brands, Amazon, Walmart and Instagram are playing their hands fiercely. Their product strategies are defining the space for consumers and businesses alike.

3 min read

We're Hiring A Video Analyst

Dara Jegede

2 Apr 2019

midia research jobs

We are looking for a Video Analyst to join our fast-growing team. You will either currently work in a strategy, commercial or marketing role with a TV or video company, or you will be an experienced industry analyst with a track record of delivering high-quality research and consulting.

3 min read

Business Development Manager Opportunity

Dara Jegede

2 Apr 2019

midia research jobs

We are looking for a client-obsessed individual to join MIDiA’s sales team as a Business Development Manager, to focus on the TV, Video and Media sectors. The successful candidate will report directly to MIDiA’s head of commercial.

3 min read

The Bullish Case for Apple’s Transition into Media

Tim Mulligan

2 Apr 2019

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s price opened at $191.

4 min read

Cord Cutting FY 2018: Streaming Transition Picks Up Pace

Cover image for Cord Cutting FY 2018: Streaming Transition Picks Up Pace

Tim Mulligan

1 Apr 2019

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon.

5 min read

Fox News to ‘New Fox’: What is Left After Disney Deal

Cover image for Fox News to ‘New Fox’: What is Left After Disney Deal

Alistair Taylor

1 Apr 2019

On the 20th March 2019 , The Walt Disney Company’s acquisition of Rupert Murdoch’s 21 st Century Fox became official. What did Disney acquire? The $71.3 billion merger significantly strengthens Disney’s value proposition as a service, solidifying its position as the world’s largest media conglomerate.

4 min read

Apple’s Subscription Pivot

Cover image for Apple’s Subscription Pivot

Mark Mulligan

28 Mar 2019

On Tuesday Apple announced its arrival on the world stage as a media company, using the lion’s share of its product keynote as the platform for a succession of super star actors, directors and other personalities to tell the story of their respective Apple original TV shows.

6 min read

Downtown Acquires AVL: Value Chains in a Post-direct Distribution Era

Zach Fuller

28 Mar 2019

cd baby music distribution

When Spotify announced that it was going to launch direct distribution on its platform, it was clear the various digital distributors that emerged in the post-Napster wave of online music (Tunecore, CD Baby, Ditto etc) would have to do something to counter the impact.

2 min read

How YouTube’s 1bn+ Club is Changing the Face of Global Music Culture

Cover image for How YouTube’s 1bn+ Club is Changing the Face of Global Music Culture

Mark Mulligan

26 Mar 2019

latin music videos

Throughout 2018, while locked in a bitter war of words with rightsholders and creators over Article 13, YouTube quietly but dramatically expanded its role as the most powerful platform for creating global superstars.

4 min read

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