Blog: facebook music

Facebook has announced its long mooted move into music. As widely anticipated the service offering focuses on using music to add context to social experiences. The official blog outlines two key use cases: Adding music to videosDoing live stream lip syncs in Facebook Live videos For now the roll out is limited, which will give Facebook the opportunity to hone the service and learn from the behaviour of a relatively narrow user group.

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg elaborated: “In the US and Canada, these changes contributed to a DAU decline of 700,000 compared to Q3.

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at MIDiA, so much so in fact that we have just publishedan entire report on the subject: "Facebook The Media Company: If It Looks Like A Duck" The report forms part of MIDiA's new Paid Content service, which we will be telling you more about early in the new year.