Blog: TV

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The BBC, Channel 4, and the risk of giving too much to YouTube

Cover image for The BBC, Channel 4, and the risk of giving too much to YouTube
Ben Woods
Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from streaming services, which can afford bigger budget productions and big-name talent MIDiA explores how public service broadcasters can avoid pitfalls and survive in an evolving television landscape The BBC, Channel 4, and ITV have made some great strides adapting to a world where YouTube is becoming front and centre of TV viewing.
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Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Cover image for Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases
Alistair Taylor
Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live events, but government restrictions have now been re-imposed to limit the spread of coronavirus, crippling any chances of normality resuming in the near-term.
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Altered Carbon: Tracking Fandom into the Future

Cover image for Altered Carbon: Tracking Fandom into the Future
Hanna Kahlert
In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t hold up to scrutiny when 29% of consumers “normally stop paying attention” when ads come on during a TV show, 31% “usually skip video ads online” and 11% block online ads on their desktop and/or laptop (source: MIDiA Research Main Consumer Survey Q1 2019).
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2019—The Year The Traditional TV Ratings System Finally Crumbles

Tim Mulligan
2019 has only just begun andalready the traditional world ofthe TV ratings has sustained a heavy blow with US TV Network CBS not renewing its Nielsen contract into 2019. This is a significant blow in both financial and strategic terms to the public research company which is struggling to bridge the measurement gap between its traditional ratings system and the new digital first video landscape.
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