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Blog: Deezer

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The biggest album launches happen off streaming – here’s how it can win them back

Olivia Jones

15 Jul 2026

Marketing Strategy Spotify TikTok

Album marketing rollouts are moving to centre stage as a growing number of artists and labels incorporate interactive experiences into their digital album promotions. For example, with Olivia Rodrigo’s recent release you seem pretty sad for a girl so in love , TikTok launched an in-app experience ...

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How Spotify’s new model could accelerate a forking of music

Tatiana Cirisano

2 Nov 2023

Spotify Music streaming TikTok

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there is no escaping the threat perceived by artists and companies that operate in the long tail.

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How to make artist centric artist centric

Mark Mulligan

6 Sep 2023

Streaming Royalties Music streaming Music Royalties

Deezer and UMG announced a major (in both senses of the word) shake up of streaming music royalties. This is arguably the biggest streaming market development in years, as it will set the tone for market-wide change.

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The cost of music streaming just went up — here is what must come next

Tatiana Cirisano

3 Nov 2022

Music streaming music industry Apple Music

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will do the same in 2023.

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Climate crisis awareness is entwined with entertainment behaviour

Hanna Kahlert

2 Feb 2022

Media and Marketing Audience Insight climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about consumers’ climate-conscious behaviours, cross-segmented against their normal entertainment procl...

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Music Subscriber Market Shares Q1 2020

Mark Mulligan

23 Jun 2020

Streaming music subscribers music subscriber market shares

WWDC would have been a perfect opportunity for Apple to announce another streaming milestone for Apple Music. It didn’t but the good news is that MIDiA already have a figure for Apple Music, as part of our latest music subscriber market shares.

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Article 13 – Laws of unintended consequences

Mark Mulligan

14 Sep 2018

Ad Supported article 13 Deezer

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate has become, there is a big risk that some readers will make incorrect assumptions about my positi...

Announcing MIDiA’s Streaming Services Market Shares Report

Mark Mulligan

3 Nov 2017

7Digital Amazon amazon music unlimited

As the streaming music market matures, the bar is continually raised for the quality of data required, both in terms of granularity and accuracy. At MIDiA we have worked hard to earn a reputation for high-quality, reliable datasets that go far beyond what is available elsewhere.

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Spotify, Netflix And Instagram Make Gains In Q2 2017

Mark Mulligan

19 Sep 2017

Amazon Apple Music candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer trends are evolving quarter-upon-quarter.

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Is QQ Music Worth $10 Billion?

Mark Mulligan

7 Sep 2017

China Deezer IPO

Western appetite for the Chinese market has long been based upon accessing the 1.4 billion consumers. This has in turn impacted valuations of Chinese companies, particularly when eager western investors are involved.

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How Soundcloud Could Transform Deezer’s Market Narrative

Mark Mulligan

4 Jul 2017

Access Industries Apple Music Artist discovery

News has emerged of Deezer being a potential buyer of troubled Soundcloud. This follows on from Spotify’s prolonged but ultimately abortive courting last year . Soundcloud was once a streaming powerhouse, with 175 million Monthly Active Users reported in October 2014.

Announcing MIDiA’s State Of The Streaming Nation 2 Report

Mark Mulligan

5 Jun 2017

7Digital Alibaba Amazon

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services spent the year competing with ever more impressive metrics while playlisting and streaming excl...

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Who’s Leading The Streaming Music Pack?

Mark Mulligan

25 May 2017

Apple Music Deezer Google Play Music All Access

At MIDiA Research we are currently in the final stages of producing the update to our annual landmark report: The State Of The Streaming Nation, a report which compiles every streaming market data point you could possibly need.

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Exclusive: Deezer Is Exploring User Centric Licensing

Mark Mulligan

19 Apr 2017

Deezer music licensing Music streaming

One of the great, though less heralded, successes of streaming in 2016 was keeping the lid on artist angst. Previous years had been defined by seemingly endless complaints from worried and angry artists and songwriters.

Music Subscriptions Passed 100 Million In December. Has The World Changed?

Mark Mulligan

6 Jan 2017

Amazon Amazon Prime Music Apple Music

In streaming’s earlier years, when doubts prevailed across the artist, songwriter and label communities, one of the arguments put forward by enthusiasts was that when streaming reached scale everything would make sense.

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Experience Should Be Everything In 2017

Mark Mulligan

16 Dec 2016

Apple Music Deezer design

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017will build upon an upbeat 2016 in which the major labels saw streaming drive total revenue growth.

How Spotify Can Become A Next Generation “Label”

Mark Mulligan

21 Oct 2016

Access Industries Amazon Apple

One of the themes my MIDiA colleague Tim Mulligan (the name’s no coincidence, he’s my brother too!) has been developing over in our online video research is that of next generation TV operators. With the traditional pay-TV model buckling under the pressure of countless streaming subscriptions se...

Watch Out Access, Liberty Media Is Building A Full Stack Music Company

Mark Mulligan

7 Sep 2016

Access Industries BMG Deezer

Access Industries’ full stack music company has, ahem, company: Liberty Media. With a combined market market cap of $37 billion, John Malone’s Liberty group of companies is by anyone’s standards a serious player.

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State Of The Streaming Nation

Mark Mulligan

5 Apr 2016

Apple Music Deezer emerging markets

We are proud to announce a landmark MIDiA report: State Of The Streaming Nation: A Comprehensive Assessment Of The Global Streaming Music Market . If you are in any way involved with the streaming music market this report is an absolute must.

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Quick Take: BBC Music App

Mark Mulligan

1 Mar 2016

BBC BBC Music BBC Music App

The BBC has launched a music app called, well, BBC Music . Available only in the UK, this native music app is one step on a well considered path for the BBC as it tries to carve out a role for itself in streaming era.

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