Video blog by MIDiA Research

Blog: Video

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Retention and engagement are both key to streaming resilience in 2022

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Blog post by Tim Mulligan

7 Jun 2022

attention recession

The great video subscriber gains made between the D2C big bang era of 2019 and 2021, and the engagement gains of the Covid-19 pandemic, are being eclipsed by the increasing pressures of the attention economy...

The end of BBC Four and CBBC heralds the start of streaming realism for the BBC

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Blog post by Tim Mulligan

1 Jun 2022

Business Strategy

Last week’s announcement by BBC’s director general Tim Davie that the BBC is scrapping its two linear TV channels, BBC Four and CBBC, was both bold and pragmatic. The BBC is arguably going through...

Snap is the latest victim of the attention recession

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Blog post by Richard Broadhurst

30 May 2022

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

Why the attention and macro economy lights are flashing for subscription video

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Blog post by Tim Mulligan

24 May 2022

attention recession

subscription video on demand

cost of living impacts

Recessions are all about timing. What can make great sense for a consumer and an ambitious business in a time of plenty can flip to being perceived as expensive and profligate in a time of financial uncertainty....

Why increased competition and the cost-of-living crisis add up to a new Netflix

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Blog post by Tim Mulligan

17 May 2022

Audience Insight

15 years into Netflix’s subscription video on demand (SVOD) pivot and the entertainment disruptor is poised to pivot again. According to press reports, Netflix is considering re-inventing itself as an...

Welcome to the great streaming reset

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Blog post by Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves...

Why 2022 will finally see the emergence of the streaming TV era

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Blog post by Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

The attention recession has hit Spotify too

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Blog post by Mark Mulligan

27 Apr 2022

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same...

The Covid entertainment boom is over

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Blog post by Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Digital inflation and the looming video subscriber crunch

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Blog post by Tim Mulligan

19 Apr 2022

subscriber retention

2022 is proving to be a challenging time for video subscription services. With the D2C big bang moment now in its third year, the initial wave of subscriber adoption is giving way to the challenge of sustainability....

Facebook versus TikTok – a tale of two diverging social apps

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Blog post by Richard Broadhurst

14 Apr 2022

Facebook versus TikTok – a tale of two diverging social apps The Washington Post’s recent report on how Meta (parent company of Facebook) paid a public relations company to discredit TikTok highlights...

Warner Bros. Discovery is real – now comes the hard part

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Blog post by Tim Mulligan

12 Apr 2022

Warner Bros. Discovery

On Friday, Discovery, Inc . and AT&T Inc . announced that they have concluded their transaction to combine the WarnerMedia business with Discovery. This combination finally completes a process that...

How the future of sports coverage will increasingly resemble gamified sports betting

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Blog post by Tim Mulligan

5 Apr 2022

Swedish video provider NENT Group has announced that its UK launch in H2 2022 will be adding live sports to its Nordic-drama focused content line to its flagship subscription video on demand (SVOD) service;...

The Oscars finally returns to relevance

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Blog post by Tim Mulligan

29 Mar 2022

On Sunday night, the 94thAcademy Awards (commonly known as the Oscars after its iconic award statuette) made a streaming service piece of content officially the most acclaimed film in the world. Apple...

Why Netflix is reminding its users that it is not a utility

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Blog post by Tim Mulligan

22 Mar 2022

password sharing

The weekend was rife with Netflix users (as opposed to subscribing members) upset with the password sharing prompt currently being tested in Chile, Costa Rica, and Peru. The feature prompts users to add...

Why MGM is so important to Amazon Prime Video

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Blog post by Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM)

Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s...

Why Netflix is now doubling down on non-video content

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Blog post by Tim Mulligan

8 Mar 2022

Last week was a big week for Netflix’s future-proofing strategy. On March 1stit announced its decision to acquire Finnish games publisher Next Games for €65 million (USD $70 million). Next Games publishes...

The Oscars in 2022 – Attempting to hold the line against digital disruption

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Blog post by Tim Mulligan

1 Mar 2022

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic...

Why the markets are wrong about Paramount

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Blog post by Tim Mulligan

22 Feb 2022

Last Tuesday’s investor’s day presentation by Sheri Redstone, the chair of ViacomCBS and the president of National Amusements, should have been a milestone for the future of the media major. The event...

How streaming is redefining what makes a global hit

Cover image for How streaming is redefining what makes a global hit

Blog post by Tim Mulligan

15 Feb 2022

International Hit 2.0

The hallmark of the first wave of streaming disruption was video on demand functionality which unleashed a TV show commissioning boom focused upon scripted drama whole season releases. The ad-free subscription-based...

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