Blog: AI

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Accessing the internet: How AI will reshape digital discovery, consumption, and ad revenues

Hanna Kahlert

12 Nov 2025

Cultural trends Social Digital

In last week’s blog, I wrote about whether AI is the new “world wide web”. Having a www-dot address was once a path towards making millions. With the benefit of hindsight, this oversimplification seems absurd.

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Is AI the new “world wide web”?

Hanna Kahlert

5 Nov 2025

Cultural trends AI dot com

Back in the days of the dot-com era, anything online could become a hype-driven investment. The big losses when the bubble burst are almost comical with the benefit of hindsight. Pets.com burned through millions of investor capital and collapsed a year after its IPO.

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The future of trust in media: Why transparency is key

Laura Fisher

29 Oct 2025

Content Media audience

What is the future of trust in media? It feels like a multi-million-pound question. A recent webinar by The Media Leader explored the topic, which then prompted me to crystallise some of my own thoughts on the subject.

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The music industry remains divided on generative AI. Where will that leave us?

Olivia Jones

27 Oct 2025

Product Strategy Music Music creators

The past year has seen music industry discourse around generative AI shift from disruption to strategy. Yet the strategies being employed vary widely, and there is no one “industry perspective” on how to approach it.

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The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media

Ben Woods

9 Oct 2025

Business Strategy Social Content

Shortly after its release last week, OpenAI’s new AI video generator app – Sora 2 – topped US download charts. Dubbed the ‘TikTok of AI’, the app introduced a range of new features that could redefine AI’s relationship with consumers, social platforms, and entertainment IP.

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AI in radio: How to use AI and retain humanity

Laura Fisher

1 Oct 2025

Business Strategy Radio Entertainment

Every entertainment industry is wrestling with the rise of AI, and the radio business is no exception. After a period where many hoped AI would be a flash in the pan phenomenon, a shift in realisation has occurred.

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The ‘proof of work’ premium in the age of AI

Ben Woods

18 Sep 2025

Product Strategy Video Creators

AI is presenting an existential threat to the video creator hardware market . Key to the disruption is the ability of AI video generators to enable creators to bypass cameras within the video creation workflow.

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AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation

Hanna Kahlert

11 Sep 2025

Product Strategy Content Social

In any industry, the simple bits tend to be the most stable. For every ice cream, there’s the company that makes the sticks; for every book publisher, there’s the company selling the paper. By the same logic, in the midst of the AI boom, Nvidia – which manufactures chips that make the technolo...

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Why the AI boom will boost non-Western markets

Hanna Kahlert

22 Jul 2025

Cultural trends AI gen AI

AI is now intertwined with all the internet has to offer – be it generated memes, AI music, or (somewhat) helpful chatbots. Seemingly, no proposition can go free of generative embellishment. Yet as Gen AI proliferates, something is becoming increasingly clear: content written with AI assistance of...

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Budweiser’s royalty loophole ad: How AI and social have changed the value of creators

Hanna Kahlert

24 Jun 2025

Cultural trends AI generative AI music

Advertising is a critical component of the entertainment industries. It supports free tiers of video streaming, forms the backbone of social platform revenues, and contributes significantly to the music industry through sync, licensing, and ad-supported streaming.

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Grok meets Telegram: Why is AI being shoehorned into messaging platforms?

Hanna Kahlert

5 Jun 2025

Product Strategy Messaging apps Social

In an unusual twist, on May 28, 2025, xAI agreed to pay Telegram $300 million in cash to be integrated into the messaging platform (per Reuters ). It is not every day you see a feature paying its platform to be combined into its existing service, but, Elon Musk is not often one for the traditional p...

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AI futures: Culture wars

Mark Mulligan

4 Jun 2025

Business Strategy AI Creator workflows

AI is transforming culture, entertainment, business, and society at a pace unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the speed of the human brain.

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Where do you stand on AI’s transformation of the video creator economy?

Ben Woods

9 May 2025

Audience Insight Video US

Artificial intelligence is imposing revolutionary change on the creator economy. Tried and tested workflows are being automated, streamlined, and recalibrated by large language learning models that are promising to rid creators of tedious tasks.

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AI narration: hope or hindrance to audio creation?

Laura Fisher

8 May 2025

Cultural trends Audio AI

The conversation around AI narration has awakened a historic tension, one that emerges at the dawn of every technological epoch. The tension is not just about the capabilities of AI itself, but the gnawing uncertainty of what it means for humans.

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AI prompting is an art form that will reshape creation

Ben Woods

1 May 2025

Product Strategy creator tools AI

Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined by prompting skill level: those who can expertly translate vision into AI prompts will be ahea...

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There is no Pirates of the Caribbean 6: How long is the internet going to work?

Hanna Kahlert

29 Apr 2025

Cultural trends Disney Google

Generative AI is improving, and its use is increasing. AI tools have rapidly accelerated , and, as a result, AI is now widely used to generate lesson plans, find recipe measurements, and draft lists of potential client companies.

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What does it mean for OpenAI to go social?

Hanna Kahlert

24 Apr 2025

Business Strategy Social media Social

Key takeaways from this blog: Tech giants are doubling down on AI, with social seemingly the next frontier for innovation OpenAI may be flipping the script: not adding AI to a social platform, but building social around AI This could change how we create and share online – but potentially conflict...

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Creators want to learn, and Adobe’s AI assistants want to listen

Ben Woods

11 Apr 2025

Business Strategy Social media Creators

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video Creator Tools Survey Q2 2024) AI assistants should support and engage creators.

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Suno, Alexa, and the rise of ‘create to consume’

Ben Woods

21 Mar 2025

Alexa suno Creator economy

This blog was created with collaborative inputs from Ben Woods, Mark Mulligan , Tatiana Cirisano , and Kriss Thakrar . It is hard to think about generative AI without coming back to copyright. There is a pressing need to find IP safeguards before even more copyrighted content is used to train AI mo...

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Spotify’s embrace of AI-generated audio is a blessing and curse for authors

Rutger Rosenborg

26 Feb 2025

Product Strategy Spotify Audio

As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has announced their support for ElevenLabs ’ AI-generated audiobook content, paving the way for en...

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