Blog: AI

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

AI prompting is an art form that will reshape creation

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Ben Woods
Key takeaways from this blog: Generative AI is reshaping creative workflows, with MIDiA’s research highlighting how AI-only video production is already achievable The next creative divide will be defined by prompting skill level: those who can expertly translate vision into AI prompts will be ahead of the curve and set the standard for creators As AI tools evolve, MIDiA foresees a new generation of AI-native creators poised to redefine professional-grade output Who will be left behind by the AI revolution? Many industries are predicted to pivot towards autonomous workflows that will streamline some jobs out of existence.
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What does it mean for OpenAI to go social?

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Hanna Kahlert
Key takeaways from this blog: Tech giants are doubling down on AI, with social seemingly the next frontier for innovation OpenAI may be flipping the script: not adding AI to a social platform, but building social around AI This could change how we create and share online – but potentially conflict with MIDiA's findings on the reasons audiences use social media platforms AI has been the rallying cry of tech companies for the last two years.
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Spotify’s embrace of AI-generated audio is a blessing and curse for authors

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Rutger Rosenborg
As we covered in August 2024, the future of AI-generated audiobooks is here. Up until this month, however, streaming platforms themselves had yet to fully embrace AI audiobook narration. Now, Spotify has announced their support for ElevenLabs ’ AI-generated audiobook content, paving the way for end-to-end audiobook generation that could capture audiences who demonstrate no clear preference between AI- and human-generated content.
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AI is reshaping the music creator economy, and that change will reshape the music business

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Mark Mulligan
MIDiA is pleased to announce the release of not one but two new music creator economy reports. These are our latest " State of the music creator economy "and " Music creator tools forecasts "reports. These annual deliverables have quickly become industry benchmarks, and if you operate in the music creator economy, they are must-reads.
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