Blog: streaming tv

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Mining fandom: Music’s Drive to Survive moment

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Ben Woods

28 Feb 2025

Marketing Strategy

Netflix’s Drive to Survive did more than introduce a new entertainment layer for sports fans. The F1 docuseries provided a framework for re-igniting and nurturing fandom. Before then, sports documentaries would have been considered ‘spin-off’ content.

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Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

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Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming video

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, Fallout on Amazon Prime Video.

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Is it time for streaming TV to rethink monthly billing?

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Ben Woods

26 Jan 2024

What characteristics define the streaming TV revolution? The welter of content on offer? Big budget TV shows and binge watching? Perhaps th emost important is price point and consumer flexibility? The rise of Netflix led to a dismantling of the pay TV model from annual contracts at higher price points to low-cost monthly contracts.

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Podcasts are following in the footsteps of TV and film…. should they?

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Rutger Rosenborg

14 Dec 2023

Spotify’s 17 percent workforce reduction was one of the biggest headlines in music, audio, and tech last week. Those layoffs coincided with the cancelation of some of the most critically-acclaimed podcasts to come out of Spotify’s acquisition drive: Heavyweight and Stolen .

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Why the video industry should embrace interactive gaming worlds

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Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services.

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.

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Murdoch versus Iger | Why Fox’s focus on live programming has a key role in streaming TV

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Tim Mulligan

21 Sep 2023

Rupert Murdoch’s decision to step down as chairman of Fox News and Fox Corporation is the culminating act in a 70-year media career spanning print to TV. It comes four years after Murdoch clinched the deal of his career – selling all of 21stCentury Fox except for Fox News and Fox Sports to Disney in 2019.

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BlackPink, superfans and the video game threat to social video and streaming TV

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Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple entertainment platforms if they are to truly indulge in their fandom.

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DAZN bets on sports streaming future being driven by fandom

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Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions.

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Netflix’s risk averse strategy is right for the retention age

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Ben Woods

12 Apr 2023

Stranger Things

Netflix is known for its fearless approach to financing new movies and shows. And yet the recent flurry of press coverage suggests the streaming TV service behind Glass Onion: A Knives Out Mystery is now taking a more conservative approach to commissioning.

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MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

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Ben Woods

30 Mar 2023

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking.

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Finding the third way for video monetisation

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Tim Mulligan

2 Mar 2023

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in the major English speaking markets in Q4 2019 (Source: MIDiA Research quarterly consumer surveys)), and no longer the preserve of the young (55+’s became the largest binge-viewing demographic in major English speaking markets in Q1 2020).

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Amazon touches down with a new streaming era for NFL and a boost to Prime membership

Cover image for Amazon touches down with a new streaming era for NFL and a boost to Prime membership

Tim Mulligan

27 Sep 2022

Thursday Night Football

On September 15th, Amazon Prime Video aired its first Thursday Night Football ( TNF ) match under its new$1 billion-per-yeardomestic broadcast rights deal . Amazon’s decision to become the exclusive broadcaster (via Prime Video and Twitch) has meant that all NFL fans outside of the local markets of the playing teams (which Amazon syndicates out to local broadcast-TV stations as part of the terms of the deal) must have a Prime subscription in order to watch the TNF games.

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Why 2022 will finally see the emergence of the streaming TV era

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Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air model driving monetisation across the globe.

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Why Facebook Is Getting Into TV

Tim Mulligan

10 May 2017

Last week there was a lot of coverage around the 51% increase in year on year ad revenue and the additional 80 million monthly active users added to Facebook in Q1 2017. However last week also saw the unveiling of a significant new development in Facebook’s overall usermonetization strategy.

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