Blog: Citadel

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How the smartphone ‘Swiss Army knife’ will unlock shoppable TV

Ben Woods

2 Feb 2024

Prime Video

YouTube

Disney

MIDiA has predicted that streaming TV services will make big strides with shoppable TV in 2024 . Key to that success will be the smartphone. An attempt by the likes of Amazon Prime, YouTube, and Disney...

min read

Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Ben Woods

9 May 2023

Amazon

Prime Video

Citadel

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red...

min read