Blog: IRl

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Cutting through the clutter: why an analogue revival is inevitable

Cover image for Cutting through the clutter: why an analogue revival is inevitable
Hanna Kahlert
The jury is very much still out on generative AI and its copyright obligations. Yet the Pandora’s box of AI-generated content has already been opened, and there is no going back. For a world which has become almost entirely reliant on digital content– be it song mp3s or job applications – the implications are widespread and the challenge is simply one of volume.
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Netflix Bites into Reality (for a limited time only)

Cover image for Netflix Bites into Reality (for a limited time only)
Tim Mulligan
On June 30th, Netflix will launch its first ever pop-up restaurant, NETFLIX BITES ,at the Short Stories Hotel in Los Angeles. Featuring sampling menus from its celebrity chefs from Netflix original shows, such as Chef’s Table (surprisingly enough, Netflix’s longest running nonfiction series), Is It Cake?, and Iron Chef: Quest for an Iron Legend, the restaurant promises to offer in real life (IRL) fandom experiences for the shows’ fans who are able to visit in person.
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Swift and Healy set the tone for live music in the 2020s

Cover image for Swift and Healy set the tone for live music in the 2020s
Ashleigh Millar
When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them, greatest hits albums were essentially the nail in the coffin for music artists; a struggling attempt to stay relevant, unlikely to escape the ‘grand finale’ effect of the project.
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The engagement dilemma means that film has to embrace the future

Cover image for The engagement dilemma means that film has to embrace the future
Tim Mulligan
Hollywood is in flux right now, with producers such as Jason Blum taking to social media andexpressing their frustrations: “Gotta get out to those movie theatres folks. We don’t want to be streamed to death!” Agents representing film talent (both acting and production) are busy lobbying the leading direct-to-consumer (D2C) services to prioritise theatrical releases over straight-to-streaming releases for significant productions.
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