Blog: Prime Video

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Cover image for Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple
Rutger Rosenborg
Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, Fallout on Amazon Prime Video.
min read
Read more …

Who will be the winners in video as the walled gardens of entertainment recede?

Cover image for Who will be the winners in video as the walled gardens of entertainment recede?
Ben Woods
Protectionist measures that kept the streaming wars alive are being wound back. Licenced content is back in vogue, despite streaming TV being built on exclusive shows. Competitive tensions are cooling as entertainment looks to bundle services to combat the cost-of-living crisis, and super aggregators are making it easier for consumers to switch between streaming services like linear TV channels.
min read
Read more …