HBO blog by MIDiA Research

Blog: HBO

The content versus culture conundrum

Blog post by Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old…

HBO Max Now Has Its Launch Date-Will This Turn Out To Be Good Or Bad Timing?

Blog post by Tim Mulligan

24 Apr 2020

Covid-19

d2c

On Tuesday, AT&T subsidiary Warner Media announced the launch date for its forthcoming D2C streaming video service HBO Max. On May 27 th HBO Max will launch into a world radically different from…

Peacock Goes for Gold

Blog post by Alistair Taylor

23 Jan 2020

ad-free

All or Nothing

AMC

On the 16 th of January , Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15 th of April exclusively for Comcast’s…

Netflix Bewitches the Internet

Blog post by Tim Mulligan

9 Jan 2020

Andrzej Sapkowski

fanbases

fantasy

Netflix, the current subscription video on demand (SVOD) global leader, has topped Wikipedia searches for the second week of 2020 with its new fantasy scripted drama original, The Witcher . The show…

Why Apple Wants The Father of Dragons On Board

Blog post by Tim Mulligan

20 Nov 2019

game of thrones

HBO

Online video

The November 1 st launch of Apple TV+ has thrust the world’s leading personal device company into the increasingly frenetic world of TV. While the TV networks have long battled for supremacy over…

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Blog post by Alistair Taylor

14 Nov 2019

21st century fox

all-encompassing offering

AppleTV+. Market saturation

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday . The issues highlight just how difficult it is transitioning…

Welcome to the Post-Peak Emmys

Blog post by Tim Mulligan

27 Sep 2019

Digital audiences

Emmys

Fox

Sunday night saw the 71 st Emmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry…

Should Streaming Services Produce TV Shows in a Linear Format?

Blog post by Amanda Stears

17 Jul 2019

binge watch

game of thrones

HBO

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional…

HBO, Game of Thrones and the Warner Media D2C Dilemma

Blog post by Tim Mulligan

26 Jun 2019

game of thrones

HBO

Online video

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones. With the final season alone taking up an estimated quarter of HBO’s entire original content budget,…

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Blog post by Georgia Meyer

7 Feb 2019

Anchor

app spend

Audio ad engagement

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation…

Brand Awareness Is The Other Side Of Fandom

Blog post by Tim Mulligan

7 Nov 2017

game of thrones

HBO

Online video

One of the many metrics we track in our new trends and insights offering, Video Trends by MIDiA , is the level of awareness audiences have of a TV show in a market. TV show awareness among consumers is…

Game of Thrones Is Not The Most Popular TV Show

Blog post by Tim Mulligan

27 Oct 2017

cbs

game of thrones

HBO

The TV industry is currently undergoing a period of disruption as profound as what the music industry experienced in the first decade of this millennium, and it has all been led by the streaming revolution.…

Netflix Is Now The Fifth Highest Ranked TV Network For Show Fandom

Blog post by Tim Mulligan

28 Sep 2017

Amazon

AMC

BBC

We are proud to announce the inaugural results of our new TV Show Brand Tracker. The findings reveal how streaming is impacting TV show audiences and which networks are performing best. Based on data from…

What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Blog post by Tim Mulligan

20 Jul 2017

game of thrones

HBO

Online video

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind…

How Free Is Defining Digital Content Strategy

Blog post by Mark Mulligan

24 Feb 2016

Add Revenue

buzzfeed

free

The internet’s ‘gift’ to media companies was free. And it’s the gift that just keeps giving. Record labels, newspapers, online publishers, TV companies, games publishers continue to grapple with…

Is Apple Poised To Disrupt The Pay-TV Industry By Buying HBO?

Blog post by Tim Mulligan

14 Jan 2016

Apple

HBO

Online video

As opportunities go, it doesn’t get much bigger than this: the opportunity to buy the most lucrative content creator in video. Rumours are running around that ( click here to see the Market Watch Article…

Why P2P Is Still The Big Deal For TV That It Used To Be For Music

Blog post by Mark Mulligan

6 Jan 2016

Amazon Prime

bittorrent

HBO

Piracy tracking website Torrent Freak released the chart of the 10 most downloaded TV shows on BitTorrent in 2015 . There are few surprises. The most successful TVs shows are also the most pirated TV shows.…

Quick Take: Taylor Swift, Apple Music And The Search For Exclusives

Blog post by Mark Mulligan

14 Dec 2015

adele

apple music

BBC

Taylor Swift just announced that Apple Music will be the exclusive streaming partner of her latest live film ‘The 1989 World Tour Live’ which includes alongside footage of the performances, back stage…