Blog: Business Strategy - Page 36

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is YouTube MLB’s answer to tap into younger audiences?

Alistair Taylor

29 Jul 2019

YouTube MLB Sports

On July 18th, Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019. YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half ...

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Thinking the unthinkable – Netflix as gatekeeper

Tim Mulligan

29 Jul 2019

AVOD Strategy SVOD

Life after Netflix’s disappointing Q2 earnings has been challenging for the iconic global streaming hegemon. Netflix has achieved hegemonic global subscription video on demand (SVOD) status through a smart combination of serving up second-tier licensed content alongside zeitgeisty original and exc...

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What a post-peak Netflix could look like

Tim Mulligan

25 Jul 2019

Netflix Strategy Video

Last week was a bumpy ride for Netflix – a company that is used to being on the right side of Wall Street and the consumer. The world’s leading streaming service made a noticeable miss with is quarterly membership growth numbers increasing by 2.

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The Frank Ocean days may be gone, but streaming disintermediation is just getting started

Mark Mulligan

24 Jul 2019

Marketing Music Business Strategy

Music Business Worldwide recently ran a story highlighting that both Spotify and Apple Music were backing independent artist (i.e., independent of record label rather than an indie label artist) Aaron Smith, including featuring him in priority playlists such as Spotify’s New Music Friday.

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The State of the Music Publishing Nation

Hanna Kahlert

22 Jul 2019

Music Music publishing Business Strategy

This blog highlights some key points from MIDiA’s latest flagship report, the State of the Music Publishing Nation . Now that streaming is settling into its role as the de-facto mode of consumption (contributing to 50% of music industry revenues last year), the acceleration of publishing growth is...

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Sports and sponsorships: MLB seeks revenue home run

Alistair Taylor

22 Jul 2019

Sports Strategy Video

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt L...

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Music publishing as an asset class – Update

Zach Fuller

19 Jul 2019

Music publishing Music music industry

Back in February, MIDiA released a report detailing the financial innovation taking place in the recorded music industry and how this was effectively securitising the concept of music publishing rights.

Go big or go home: DAZN poised to swoop in on the crown jewel of sporting rights

Alistair Taylor

11 Jul 2019

Sports DAZN Business Strategy

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and fi...

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Independent artists: The age of empowerment

Mark Mulligan

11 Jul 2019

artist careers Artist survey Artists

MIDiA is proud to announce an exclusive new report in conjunction with Amuse – Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted earlier this year, with respondents from all of the world’s continents.

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Why video is king in the peak attention economy

Tim Mulligan

11 Jul 2019

Video TV Peak Attention

As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following on from the smart phone revolution post-iPhone launch 12 years ago, trends forged in the anal...

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New Ofcom rule could revive VAS services

Amanda Stears

10 Jul 2019

Media Mobile content Mobile content

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom, a third of mobile customers find the process of switching to another provider cumbersome.

Sports and the tech majors: A competitive partnership

Hanna Kahlert

8 Jul 2019

Streaming streaming sports tech majors

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting, streaming and e-sports alongside detailed and segmented analysis of consumer engagement b...

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Yesterday: The Beatles and the economics of music catalogue

Zach Fuller

5 Jul 2019

music catalogue Music publishing the beatles

The release of Yesterday , a film about an aspiring musician who one day discovers he is the only person in the world who remembers The Beatles, is an interest test-case for catalogue in the streaming era.

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The genre strikes back: Why TV networks need to be wary of unbundling

Tim Mulligan

4 Jul 2019

TV Video Business Strategy

With direct to consumer (DTC) the great buzzword for video in 2019 it comes loaded with risk for TV networks which have risen to prominence and financial success on the traditional carriage deals struck with cable and satellite operators.

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Big Machine just (inadvertently) did a promo ad for label services deals

Mark Mulligan

1 Jul 2019

big machine scooter braun Taylor Swift

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a‘brilliant’ company and the global ‘opportunities’ (via Music Business Worldwide ).

HBO, Game of Thrones, and the Warner Media D2C dilemma

Tim Mulligan

26 Jun 2019

Game of Thrones HBO Online video

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones (GoT) . With the final season alone taking up an estimated quarter of HBO’s entire original content budget, Warner Media’s premium TV network invested heavily in transforming a niche TV show i...

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Libra: A reckoning for crypto – or for Facebook?

Hanna Kahlert

25 Jun 2019

cryptocurrency Facebook libra

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive ...

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Libra and the media: What does Facebook’s move into cryptocurrency mean for content monetisation?

Zach Fuller

20 Jun 2019

Blockchain content monetisation Facebook

Zuckbucks have landed, albeit by a different name. The simply named Libra (MIDiA is still holding out for Jeff’s Pesos being Amazon’s official coin) is Facebook’s first venture into the world of crypto.

Is cricket the new ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

Sports cricket Video

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasi...

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The classical music market - Streaming's next genre?

Dara Jegede

19 Jun 2019

classical music idagio Music Subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming world.

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