music subscriptions blog by MIDiA Research

Blog: music subscriptions

Why Spotify’s TAM is only part of the story

Blog post by Mark Mulligan

9 Jun 2022

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging...

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Blog post by Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

The Classical Music Market - Streaming's Next Genre?

Blog post by Dara Jegede

19 Jun 2019

classical music

idagio

music subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming...

Mid-Year 2018 Streaming Market Shares

Blog post by Mark Mulligan

13 Sep 2018

amazon music unlimited

amazon prime music

google

Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased by 38%, adding 62.8 million subscribers....

Subscriptions put premium consumers as well as premium content behind paywalls

Blog post by Georgia Meyer

5 Jul 2018

Amazon Prime

apple music

Innovation

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different...

Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Blog post by Dara Jegede

26 Jun 2018

Media

midia event

music subscriptions

MIDiA is back with another exclusive industry event, bringing together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. This event will explore...

Announcing MIDiA’s Streaming Services Market Shares Report

Blog post by Mark Mulligan

3 Nov 2017

7Digital

Amazon

amazon music unlimited

As the streaming music market matures, the bar is continually raised for the quality of data required, both in terms of granularity and accuracy. At MIDiA we have worked hard to earn a reputation for high-quality,...

Amazon Music: The Dark Horse Comes Out Of The Shadows

Blog post by Mark Mulligan

20 Oct 2017

Amazon

amazon music unlimited

amazon prime music

MIDiA has just published a new report that analyses Amazon’s streaming music strategy and how this fits within the wider competitive landscape. Here are some highlights: Back in the days when online...

Quick Take: Soundcloud Go Take 2

Blog post by Mark Mulligan

1 Mar 2017

Major labels

music subscriptions

Soundcloud

Soundcloud Go, Soundcloud’s initial foray into the world of premium subscriptions was never the best of fits for the Berlin based streaming upstart. Soundcloud has achieved something few others have...

Streaming Music Pricing: Inelastic Stretching

Blog post by Mark Mulligan

7 Feb 2017

music pricing

music subscribers

music subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue...

Introducing MIDiA's Streaming Music Health Check

Blog post by Mark Mulligan

10 Jan 2017

2nd quarter 2016

curation

digital music

We are pleased to announce the arrival of the following MIDiA report on our report store: 'Streaming Music Health Check: Streaming’s Watershed Moment'. You can purchase the report here. MIDiA Research...

Experience Should Be Everything In 2017

Blog post by Mark Mulligan

16 Dec 2016

apple music

Deezer

design

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017will build upon an upbeat 2016 in which the major...

Quick Take: Amazon Music Unlimited Comes To The UK

Blog post by Mark Mulligan

14 Nov 2016

Amazon

Amazon Echo

amazon music unlimited

Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously,...

Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Blog post by Mark Mulligan

16 Jun 2016

Amazon

apple music

music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

The 2 Spotify Charts You Need To See

Blog post by Mark Mulligan

25 May 2016

Major labels

music rights

music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming....

A High Tide Rises All Streaming Boats, For Now…

Blog post by Mark Mulligan

27 Apr 2016

apple music

Music

music subscriptions

Against the backdrop of the first quarterly drop in revenue in 13 years and a sharp decline in China revenue, Apple Music at least had some good news in the shape of continued solid growth for Apple Music,...

State Of The Streaming Nation

Blog post by Mark Mulligan

5 Apr 2016

apple music

Deezer

emerging markets

We are proud to announce a landmark MIDiA report: State Of The Streaming Nation: A Comprehensive Assessment Of The Global Streaming Music Market . If you are in any way involved with the streaming music...

Chart Of The Week: Music Subscribers Vs Video Subscribers

Blog post by Mark Mulligan

29 Feb 2016

Chart Of The Week

Music

music subscribers

2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The...

MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Blog post by Mark Mulligan

8 Feb 2016

cd buyers

cd sales

Chart Of The Week

As much as we may be in the era of streaming, nearly half of recorded music revenue globally is still derived from physical sales, with the CD making up the vast majority of that. So, for all the understandable...

Kakao Corp Turns MelOn Into A Full Stack Music Company

Blog post by Mark Mulligan

12 Jan 2016

full stack

Full Stack Music Company

Kakao Corp

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile...

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