Blog: Music Subscriptions

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Spotify’s TAM is only part of the story

Cover image for Why Spotify’s TAM is only part of the story

Mark Mulligan

9 Jun 2022

addressable audience

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of emerging markets as the surest path to this figure.

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Cover image for Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue falling short.

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The Classical Music Market - Streaming's Next Genre?

Cover image for The Classical Music Market - Streaming's Next Genre?

Dara Jegede

19 Jun 2019

classical music

Music Subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming world.

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Mid-Year 2018 Streaming Market Shares

Cover image for Mid-Year 2018 Streaming Market Shares

Mark Mulligan

13 Sep 2018

amazon music unlimited

Amazon Prime Music

Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased by 38%, adding 62.8 million subscribers.

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Subscriptions put premium consumers as well as premium content behind paywalls

Cover image for Subscriptions put premium consumers as well as premium content behind paywalls

Georgia Meyer

5 Jul 2018

There are now 436 million paying subscribers across five of the largest distributors of digital music and video content globally (Spotify, Apple Music, Netflix, Amazon Prime, Tencent). This has very different implications depending on which part of the ecosystem your business sits in.

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Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Cover image for Beggars Group, Sky, The Economist, Plus more Speakers at the Access vs Ownership Industry Event

Dara Jegede

26 Jun 2018

Music Subscriptions

MIDiA is back with another exclusive industry event, bringing together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. This event will explore the transition in music and video from linear consumption to streaming and subscription, examining...

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Announcing MIDiA’s Streaming Services Market Shares Report

Cover image for Announcing MIDiA’s Streaming Services Market Shares Report

Mark Mulligan

3 Nov 2017

amazon music unlimited

As the streaming music market matures, the bar is continually raised for the quality of data required, both in terms of granularity and accuracy. At MIDiA we have worked hard to earn a reputation for high-quality, reliable datasets that go far beyond what is available elsewhere.

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Amazon Music: The Dark Horse Comes Out Of The Shadows

Cover image for Amazon Music: The Dark Horse Comes Out Of The Shadows

Mark Mulligan

20 Oct 2017

amazon music unlimited

Amazon Prime Music

MIDiA has just published a new report that analyses Amazon’s streaming music strategy and how this fits within the wider competitive landscape. Here are some highlights: Back in the days when online music meant online CD sales, Amazon was the king.

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Quick Take: Soundcloud Go Take 2

Mark Mulligan

1 Mar 2017

Music Subscriptions

Soundcloud Go, Soundcloud’s initial foray into the world of premium subscriptions was never the best of fits for the Berlin based streaming upstart. Soundcloud has achieved something few others have in streaming: it has carved out a unique proposition, user base and catalogue.

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Streaming Music Pricing: Inelastic Stretching

Cover image for Streaming Music Pricing: Inelastic Stretching

Mark Mulligan

7 Feb 2017

music subscribers

Music Subscriptions

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.

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Introducing MIDiA's Streaming Music Health Check

Mark Mulligan

10 Jan 2017

2nd quarter 2016

We are pleased to announce the arrival of the following MIDiA report on our report store: 'Streaming Music Health Check: Streaming’s Watershed Moment'. You can purchase the report here. MIDiA Research subscription clients already have full access.

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Experience Should Be Everything In 2017

Mark Mulligan

16 Dec 2016

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017will build upon an upbeat 2016 in which the major labels saw streaming drive total revenue growth.

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Quick Take: Amazon Music Unlimited Comes To The UK

Mark Mulligan

14 Nov 2016

amazon music unlimited

Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously, with a coordinated PR campaign and press release quotes not only from Amazon’s head of ...

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Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Cover image for Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Music streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again, for different reasons) there is much more to the streaming market than these three.

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The 2 Spotify Charts You Need To See

Cover image for The 2 Spotify Charts You Need To See

Mark Mulligan

25 May 2016

Music streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming.

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A High Tide Rises All Streaming Boats, For Now…

Cover image for A High Tide Rises All Streaming Boats, For Now…

Mark Mulligan

27 Apr 2016

Music Subscriptions

Against the backdrop of the first quarterly drop in revenue in 13 years and a sharp decline in China revenue, Apple Music at least had some good news in the shape of continued solid growth for Apple Music, hitting 13 million subscribers.

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State Of The Streaming Nation

Cover image for State Of The Streaming Nation

Mark Mulligan

5 Apr 2016

emerging markets

We are proud to announce a landmark MIDiA report: State Of The Streaming Nation: A Comprehensive Assessment Of The Global Streaming Music Market . If you are in any way involved with the streaming music market this report is an absolute must.

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Chart Of The Week: Music Subscribers Vs Video Subscribers

Cover image for Chart Of The Week: Music Subscribers Vs Video Subscribers

Mark Mulligan

29 Feb 2016

Chart Of The Week

music subscribers

2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The contrast between the two streaming markets is pronounced: Streaming Video: Exclusives are a stan...

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MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Cover image for MIDiA Chart Of The Week: The Steady Decline Of The CD Buyer

Mark Mulligan

8 Feb 2016

Chart Of The Week

As much as we may be in the era of streaming, nearly half of recorded music revenue globally is still derived from physical sales, with the CD making up the vast majority of that. So, for all the understandable focus on how YouTube, Spotify, Soundcloud & co are shaping the future of the music bu...

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Kakao Corp Turns MelOn Into A Full Stack Music Company

Cover image for Kakao Corp Turns MelOn Into A Full Stack Music Company

Mark Mulligan

12 Jan 2016

Full Stack Music Company

Korean messaging app company Kakao Corp has acquired a 76.4% stake in South Korean entertainment company Loen Entertainment for $1.6 billion , valuing the company at $2 billion. Kakao operates the mobile messaging app Kakao Talk which has around 50 million users, 39 million of which are in South Kor...

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