Blog: Business Strategy - Page 24

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Instagram is climbing aboard the subscription bandwagon

Ashleigh Millar

21 Jan 2022

Instagram Subscriptions Patreon

Meta has announced that, following the success that came from its ‘fan subscriptions’ (now called ‘Subscriptions’) trial in June 2020, it will be testing the subscription model on Instagram via a select number of US-based creators.

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Acquiring Activision is Microsoft’s big bang in games

Karol Severin

19 Jan 2022

acquisitions m&a Microsoft

Only last week we wrote about Take-Two acquiring Zynga for $12.7 billion in what was the largest games acquisition in history. But that was last week. This week, that record is beaten more than five-fold, thanks to Microsoft acquiring Activision for an eye-watering $68.

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Music subscriber market shares Q2 2021

Mark Mulligan

18 Jan 2022

subscriber market shares streaming market shares market shares

MIDiA’s annual music subscriber market shares report is now available here (see below for more details of the report). Here are some of the key findings. The global base of music subscribers continues to grow strongly with 523.

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Time for diversification for Take-Two as it bids to acquire Zynga

Karol Severin

12 Jan 2022

take two interactive Zynga acquisition

Take-Two Interactive announced an acquisition deal to buy Zynga (pending a 45-day shopping window for Zynga) for $12.7billion. The deal Who got a great deal? It depends on who you ask. It worked out well for the founder and early backers in the end , while those who bought into the company on the da...

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Reaggregation versus siloing in 2022

Tim Mulligan

11 Jan 2022

Service balkanisation reaggregation Siloing

Video in 2022 is going to be shaped by several key trends. On the service side, consolidating the content appeal of subscription video on demand (SVOD) and advertising video on demand (AVOD) through effectively replicating traditional broadcast and linear TV offerings will be key.

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Major label revenue surged in 2021, but what does that mean?

Mark Mulligan

7 Jan 2022

Major labels Streaming music revenues

Major label revenue surged in 2021, but what does that mean? 2021 was an anomalous year for the recorded music market. Two of the majors did an IPO, the pandemic continued to disrupt the marketplace, and major label revenues grew at unprecedented rates.

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Ubisoft+ is coming to Xbox as shifts in distribution continue

Karol Severin

6 Jan 2022

Ubisoft Xbox games distribution

Ubisoft has announced that its subscription service Ubisoft+, currently available on PC, will come to Xbox in the future. It will also make its upcoming title Rainbox Six Exploration available on Xbox Game Pass and PC Game Pass from day one.

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The key strategic drivers that will shape D2C video in 2022

Tim Mulligan

4 Jan 2022

golf d2c Video D2C

We are one week away from the Hybrid Futures | MIDiA 2022 Predictions Webinar ,where the MIDiA Research team will be going through the big trends that are sweeping across digital entertainment in 2022.

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Is CNN+ an idea ahead or behind the video D2C times?

Tim Mulligan

21 Dec 2021

Online video Video Business Strategy

International news network CNN looks like it finally has a launch date for its direct-to-consumer (D2C) subscription service CNN+. According to Bloomberg , the D2C service is due to launch in March at a price point of $5.

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2022 MIDiA predictions: the year of the creator

Mark Mulligan

20 Dec 2021

midia predictions MIDiA Research Predictions Media and Marketing

With 2021 nearly behind us, and 2022 fast approaching, it is that of year for the MIDiA predictions report. We have been publishing our predictions reports since 2016, and apart from being good fun to do, we have also established a pretty good track record of success.

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What BandLab and Bruce Springsteen tell us about the music business at the end of 2021

Mark Mulligan

17 Dec 2021

music catalogues creator tools Creator economy

2021 was another year in which capital continued to flow into the music business at pace. Two deals that got over the line before year end have shone an interesting light on the differing strategies that are underpinning this investment: Bruce Springsteen sold his catalogue to Sony Music for between...

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Why DAZN needs to use its new LaLiga rights to invest in global sports fandom

Tim Mulligan

14 Dec 2021

DAZN LaLiga post-broadcast sports

Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95 billion over the five-year period, has been jointly secured with Spanish pay-TV operator Movistar (whic...

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PlayStation Plus overhaul: a defensive catch-up move, or foundation for growth offensive?

Karol Severin

9 Dec 2021

PlayStation Xbox Game Pass games subscriptions

According to Bloomberg citing people familiar with the matter, Sony plans to weave PlayStation Now (its on-demand games streaming offering) into PlayStation Plus (subscription necessary to access multiplayer features, and a small, windowed selection of games).

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Hayu’s arrival in India means a reality check for the reality genre

Tim Mulligan

7 Dec 2021

Hayu NBCUniversal Keeping Up With the Kardashians

Hayu , the reality TV niche SVOD service, launches in India on Thursday. Its parent company, NBCUniversal, has decided to make the 1.3 billion strong market the 28thterritory in which Hayu is now available.

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Music market shares: independent labels and artists are even bigger than you thought

Mark Mulligan

3 Dec 2021

Independent labels record label market shares Major labels

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which the major label groups capitalised on the momentum, with Universal and Warner going public, an...

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MIDiA Consulting looks forward to 2022

Keith Jopling

2 Dec 2021

Streaming Strategy Marketing

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging in the balance.

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Believe is building growth stories for local independent labels in India

Srishti Das

2 Dec 2021

Believe Digital Regional Music emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian music market.

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Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

catalogue Music publishing Music

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly common, as many of today’s biggest artists spin older hits into new ones.

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Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

search Discovery reaggregation

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand (SVOD) – the balkanisation of content.

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Labels could have helped Epic reimagine music – now Harmonix will do it instead

Karol Severin

25 Nov 2021

music industry Games industry Epic Games

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise that labels and other music companies could (and should) offer to games partners.

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