audience blog by MIDiA Research

Blog: audience

Spotify launches audiobooks in the US – but you have to buy them

Blog post by Annie Langston

22 Sep 2022

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

Apple’s latest podcasting moves poke holes in Spotify’s strategy

Blog post by Annie Langston

24 Aug 2022

Apple

Podcasts

Spotify

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

Acast shifts focus to centralised audio distribution

Blog post by Annie Langston

6 May 2022

Podcasts

audience

Acast

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows...

The ‘new normal’ starts… when?

Blog post by Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but...

WWE Q3 Earnings – An innovative digital strategy helps WWE overcome COVID-19 disruption

Blog post by Alistair Taylor

12 Nov 2020

WWE

World Wrestling Entertainment

covid

WWE’s Q3 2020 results provide a fascinating insight into how a live event-focused entertainment business has successfully navigated a global pandemic. In its financials for the quarter , WWE saw a 19%...

Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Blog post by Alistair Taylor

21 May 2020

AFL

AGF Aarhus

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football...

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Blog post by Hanna Kahlert

21 Apr 2020

audience

brand strategy

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

Discovery Taking PGA Tour Golf Global

Blog post by Alistair Taylor

24 Oct 2018

audience

Boxing

DAZN

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV , an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June...

Has the BBC Cured Streaming Latency?

Blog post by Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

altice

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as...