attention economy blog by MIDiA Research

Blog: attention economy

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Clutter versus curation: The cure to entertainment’s attention saturation woes

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Blog post by Hanna Kahlert

18 Aug 2023

digital saturatoin

attention economy

Across digital content –be that music, TV, social video, or just photos on Instagram – algorithms favour a “more is more” approach. More content, more often, means better visibility, better discovery,...

Misaligned incentives make the music business a zero-sum game

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Blog post by Tatiana Cirisano

17 Aug 2023

streaming services

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

Live services: Is the success of the few clouding the strategic judgement of the many?

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Blog post by Perry Gresham

19 May 2023

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

Spotify’s vertical feed could change music discovery, but not for the reason you think

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Blog post by Tatiana Cirisano

9 Mar 2023

Music Streaming

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

Artificial 'intelligence' is the new smartphone (for better and for worse)

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Blog post by Hanna Kahlert

11 Jan 2023

Media and Marketing

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum...

The YouTube advantage: How social video platforms could seize the podcast market

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Blog post by Annie Langston

7 Dec 2022

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

Welcome to the era of attention inflation

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Blog post by Perry Gresham

2 Sep 2022

attention inflation

attention recession

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

If the future of entertainment is niche, how does the Meta approach fit in?

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Blog post by Hanna Kahlert

3 Aug 2022

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received,...

The attention recession meets the economic recession

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Blog post by Mark Mulligan

22 Jul 2022

attention recession

cost of living crisis

We are living in uncertain times. The cost-of-living crisis is hitting consumers’ pockets, driven by rising fuel and food prices. The effects of the pandemic are still present, the global economy may...

Twitter versus Musk will decide the future of social

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Blog post by Hanna Kahlert

14 Jul 2022

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

The future of entertainment innovation lies in exclusive experiences, not content

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Blog post by Hanna Kahlert

15 Jun 2022

Media and Marketing

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

The Attention Recession: How inflation and the pandemic are reshaping entertainment

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Blog post by Mark Mulligan

25 May 2022

attention recession

attention economy

Media and Marketing

Netflix and Meta were the canaries in the proverbial mine for the attention recession and it is looking increasingly likely that difficult times lie ahead. If the attention crunch was not enough on its...

The Covid entertainment boom is over

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Blog post by Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Forget peak Netflix, this is the attention recession

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Blog post by Mark Mulligan

20 Apr 2022

peak attention economy

attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’,...

Why entertainment could reach new levels of fragmentation in 2022

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Blog post by Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

Time for a metaverse reality check

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Blog post by Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

The attention economy after the lockdown boom

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Blog post by Mark Mulligan

25 Nov 2021

attention economy

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

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Blog post by Hanna Kahlert

6 Aug 2021

attention economy peak

attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than...

Is 2021 the start of the great content reset?

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Blog post by Hanna Kahlert

8 Jul 2021

Media and Marketing

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...

Fans come first in the attention recession

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Blog post by Hanna Kahlert

2 Mar 2021

Media and Marketing

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

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