attention economy blog by MIDiA Research

Blog: attention economy

The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

Forget peak Netflix, this is the attention recession

Blog post by Mark Mulligan

20 Apr 2022

peak attention economy

Peak Attention

attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’,...

Why entertainment could reach new levels of fragmentation in 2022

Blog post by Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

Time for a metaverse reality check

Blog post by Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

The attention economy after the lockdown boom

Blog post by Mark Mulligan

25 Nov 2021

attention economy

attention

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

Fandom’s Icarus phenomenon: The hype cycle of the attention economy

Blog post by Hanna Kahlert

6 Aug 2021

fandom

attention economy peak

attention economy

Fandom is now entrenched as the success determinator of the saturated attention economy. With so much entertainment competing at all times, it is sentiment which draws audiences back for more. Rather than...

Is 2021 the start of the great content reset?

Blog post by Hanna Kahlert

8 Jul 2021

Media and Marketing

Music

Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,...

Fans come first in the attention recession

Blog post by Hanna Kahlert

2 Mar 2021

Media and Marketing

fandom

Media

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply...

Sky and BT announce long term partnership for cross-supply of content

Blog post by Alistair Taylor

2 Nov 2018

addressable audience

Amazon Prime

attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership...