Snap blog by MIDiA Research

Blog: Snap

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Snap is the latest victim of the attention recession

Blog post by Richard Broadhurst

30 May 2022

Snap

social media

attention recession

Snap is the latest victim of the attention recession Snap is among the many companies suffering headwinds in the current macroeconomic environment. This past week, following a profit warning memo, sent...

We are at a turning point for social music

Blog post by Mark Mulligan

4 Aug 2020

Music

Snap

snapchat

In recent days we have seen three major developments that, collectively, are a potential pivot point for social music: 1. TikTok close to a US-entity buyout by Microsoft to avoid potential sanctions, following...

Why Snap Inc. Is Launching A Games Platform

Blog post by Karol Severin

19 Mar 2019

Games

Media

Snap

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path...

IGTV and How To Make Video Work in The Messaging App Ecosystem

Blog post by Tim Mulligan

26 Jun 2018

Facebook

IGTV

Instagram

The rise of the messaging app ecosystem over the previous seven years has created a profound challenge for premium video production companies. There are tight creative limitations that come with creating...