Blog: stories

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Instagram is trying TikTok features on for size – but does the shoe fit?

Ashleigh Millar

19 May 2022

TikTok

Instagram

stories

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is following Meta’s revelation during its Q1 2022 earnings call earlier this month that its TikTok...

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Quick Take: Spotify, Stories and Music – the Social Media Divide

Zach Fuller

16 May 2019

Instagram

Social media

Spotify

The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry of creative genius. However, while less seductive, the reality is that more often than not a composition goes through many iterations...

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Quick Take: Was This the Week Snapchat Officially Lost the Stories War?

Zach Fuller

10 Aug 2018

arpu

Daily Active users

Instagram

It does not seem long ago that slowed growth was enough to imbue discussions around then social media enfant terrible Snapchat with rumours of decline. However, this week’s Q2 announcement was a defining one for the LA-based social media company.

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Quick Take: Snapchat Opens Up To Brands

Zach Fuller

5 May 2017

advertising

brands

campaign management

Having incurred considerable audience loss to Instagram since the Facebook owned platform began copying several of the image-based messaging apps most popular features, Snapchat is fighting back with its latest pitch to brands and advertisers.

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