Blog: stories

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Instagram is trying TikTok features on for size – but does the shoe fit?

Cover image for Instagram is trying TikTok features on for size – but does the shoe fit?
Ashleigh Millar
Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is following Meta’s revelation during its Q1 2022 earnings call earlier this month that its TikTok-inspired short-form video vertical, Reels, accounts for 20% of users’ overall time spent on Instagram.
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Quick Take: Spotify, Stories and Music – the Social Media Divide

Zach Fuller
The story of a song’s creation is one of the great mysteries of music. Regularly are we regaled with anecdotes of a song emerging fully formed in a 15-minute flurry of creative genius. However, while less seductive, the reality is that more often than not a composition goes through many iterations before it is released, or in the case of Leonard Cohen’s Hallelujah , even after it has been recorded.
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