MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

A Glimpse Into The Future Of Video Consumption

Tim Mulligan

10 Jul 2015

Media and Marketing

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch video on a handheld device rather than on a Television.

4 min read

Facebook Goes Head To Head With YouTube

Tim Mulligan

3 Jul 2015

A lot can happen in the world of online video in a year. In fall 2014 Facebook was reporting 1 billion views per day for it’s video feature. Fast forward to summer 2015 and the world’s preeminent social network now claims 4 billion daily video views.

4 min read

The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Tim Mulligan

29 Jun 2015

Media and Marketing

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old police procedural narrative which has dominated TV screens in recent decades.

3 min read

Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power and influence.

3 min read

Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Tim Mulligan

17 Jun 2015

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content in its programming.

3 min read

Three Takeaways From The Noah Conference 2015

Karol Severin

16 Jun 2015

Last week I got to peek-in on the last day of NOAH 2015 conference in Berlin. It was a great experience, which I strongly recommend it to everyone in the world of media, tech and investment. Hot topics, impressive speakers, fantastic venue and swarms of high profile decision makers from around the world, ready to engage.

2 min read

Pinterest Changes The Rules of Online Advertising

Tim Mulligan

21 May 2015

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully curated community ethos has decided to embrace video advertising on the site.

3 min read

Verizon Seeks To Future-Proof Its Online Video Strategy

Tim Mulligan

14 May 2015

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet & TV provider with a crucial competitive edge in the emerging battlefield of OTT.

3 min read

How Freemium Games Antagonise The Mainstream

Karol Severin

14 May 2015

freemium vs. paid

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount of large spenders.

3 min read

Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available immediately to MIDiA Research clients by clicking here.

3 min read

YouTube Goes Into The Movie Business

Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th anniversary, the Google owned platform is keen to prove that it still creates rather than reacts to online video trends.

2 min read

Three Takeaways from Apps World Berlin 2015

Karol Severin

6 May 2015

Media and Marketing

The rise of Google Play in Germany In January 2013 Google Play monthly revenue in Germany was only a quarter of iOS App Store revenue. But in January 2015 Google Play revenue surpassed iOS in Germany. Indeed, it is the only major market outside APAC experiencing this.

2 min read

FaceBook’S 25% Increase In Video Views & The Need For Premium Content

Tim Mulligan

29 Apr 2015

Facebook’s CEO Mark Zuckerberg rightly described Facebook 1st quarter Financial Results as “A strong start to the year” with a record 1.44 billion monthly active users on the site. On a daily basis this means that there are now a reported 936m daily active users consuming Facebook content.

2 min read

In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Karol Severin

29 Apr 2015

in app purchase

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending consumers – whales, bring in most of the IAP revenue.

3 min read

Why App Deletion Is The Next Big App Economy Challenge

Karol Severin

17 Apr 2015

Media and Marketing

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the lifecycle of an app.

2 min read

Why Netflix Is Worried About Sling TV

Tim Mulligan

17 Apr 2015

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented programming (The Sopranos, Orange is the New Black) where programmes are commissioned for niche demographic cohorts.

3 min read

YouTube Gets Tough On Content Creators

Tim Mulligan

14 Apr 2015

YouTube CEO Susan Wojicki’s stated goal to move beyond the ad-funded content model for the world’s largest video site is nearing fruition. YouTube has drafted new rules for its partners - content owners- that are scheduled to come out later on this year.

3 min read

Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Karol Severin

10 Apr 2015

consumer data analysis

consumer data analytics

consumer insight

Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next big leap forward in terms of mobile consumer insight will come from reintroducing the human factor to this tech-dominated environment.

4 min read

How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music subscription service, which is built on foundations of Beats Music.

4 min read

Radio's Streaming Distruption

Karol Severin

31 Mar 2015

MIDiA has just published its latest report on the global radio market: Radio’s Streaming Disruption: How Streaming And Smartphones Disrupt Radio Audiences. Here are some highlights from the report. MIDiA clients can get the full report and data sets here .

3 min read

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