Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Karol Severin

29 Apr 2015

app economy bundle in app purchase

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending consumers – whales, bring in most of the IAP revenue.

3 min read

Why App Deletion Is The Next Big App Economy Challenge

Karol Severin

17 Apr 2015

Media and Marketing

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the lifecycle of an app.

2 min read

Why Netflix Is Worried About Sling TV

Tim Mulligan

17 Apr 2015

disruption ecosystem Streaming

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented programming (The Sopranos, Orange is the New Black) where programmes are commissioned for nich...

3 min read

YouTube Gets Tough On Content Creators

Tim Mulligan

14 Apr 2015

disruption ecosystem Online video

YouTube CEO Susan Wojicki’s stated goal to move beyond the ad-funded content model for the world’s largest video site is nearing fruition. YouTube has drafted new rules for its partners - content owners- that are scheduled to come out later on this year.

3 min read

Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Karol Severin

10 Apr 2015

consumer data analysis consumer data analytics consumer insight

Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next big leap forward in terms of mobile consumer insight will come from reintroducing the human factor...

4 min read

How Apple Subscriptions Will Change Streaming

Mark Mulligan

1 Apr 2015

apple beats Apple Music beats music

All of the talk this week has been of Jay-Z’s TIDAL and how it might change the streaming market. In reality it is another new entrant that will have biggest near term impact: Apple’s forthcoming music subscription service, which is built on foundations of Beats Music.

4 min read

Radio's Streaming Distruption

Karol Severin

31 Mar 2015

Music

MIDiA has just published its latest report on the global radio market: Radio’s Streaming Disruption: How Streaming And Smartphones Disrupt Radio Audiences. Here are some highlights from the report. MIDiA clients can get the full report and data sets here .

3 min read

Why Netflix And Amazon Want Jeremy Clarkson

Mark Mulligan

26 Mar 2015

Amazon exclusive content jeremy clarkson

The BBC’s decision not to renew the contract of the ever-controversial Top Gear presenter Jeremy Clarkson has generated far more than its fair share of media attention. It has even triggered responses from celebrity fans across the globe.

4 min read

Vessel Opens Its Door To Closed Windows

Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted traditional businesses, established new content paradigms and is laying the foundations for a new v...

5 min read

Music Piracy In Brazil: Assessing The Impact On Music Consumption

Mark Mulligan

3 Mar 2015

Brazil brazilian music consumer brazilian music market

MIDiA is pleased to announce the first report from our new Latin American market analyst Leo Morel. The report ‘Music Piracy In Brazil: Assessing The Impact On Music Consumption’ deep dives into the relationship between digital piracy, its relationship with socio-economic conditions in Brazil an...

2 min read

Cover image for Music Piracy In Brazil: Assessing The Impact On Music Consumption

Monetising Super Fans With Interactive Artist Subscriptions

Mark Mulligan

12 Feb 2015

curated content music aficionado music innovation

MIDiA Research has released a new landmark report ‘Next Generation Music Products: Monetising Super Fans With Interactive Artist Subscriptions’. The report and supporting data is immediately available to MIDiA Research clients here.

4 min read

US Music Consumers: The Growing Impact Of Free

Tim Mulligan

16 Jan 2015

MIDiA has just published a new report “US Music Consumer Deep Dive: The Growing Impact Of Free”. The report reveals how the US market continues to act as a global bellwether for how emerging digital trends impact major music markets.

1 min read

Holiday Gifting: Music's Gifting Digital Double Whammy

Mark Mulligan

17 Dec 2014

Music

MIDiA Research this week released a new report ‘Holiday Gifting: Music’s Gifting Digital Double Whammy’. MIDiA Research clients can download the report and dataset here . The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard.

3 min read

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Mark Mulligan

5 Dec 2014

Music

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.

2 min read

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Karol Severin

5 Dec 2014

attitudinal segmentation behavioural segmentation consumer attitudes

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.

2 min read

Cover image for Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

The App Bubble Burst: The Coming Mobile App Economy Correction

Karol Severin

12 Nov 2014

android iOS legacy mobile games

The mobile app economy is one of the most important developments in the paid content marketplace but its success may be built on shaky foundations. In May 2014 we warned about the potential risks of the superstar app economy, with too few apps taking most of the revenue.

3 min read

Unlocking YouTube - How YouTube Will Change Music Subscriptions

Mark Mulligan

29 Oct 2014

Music Online video Uncategorised

YouTube is the globe’s leading digital music service but for its size delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only represents $0.

4 min read

Announcing MIDIA'S Digital Music Services Global Benchmark

Mark Mulligan

7 Oct 2014

Music

MIDiA Research is pleased to announce the launch of its inaugural ‘Digital Music Services Global Benchmark’ report. Based on data from 40 of the leading digital music services across the globe, the report provides the definitive picture of the global landscape.

3 min read

Why Deezer's US Strategy Is Smarter Than You Might Think

Mark Mulligan

3 Oct 2014

Long stuck in Spotify’s shadow, Deezer has been quietly repositioning itself over recent months with some key strategic moves. Two of these are focused around the US, a crowded and highly competitive market that the recently departed CEO Axel Dauchez had controversially ignored in favour of just a...

3 min read

MIDiA Research Is Looking For Research Sales Support

Mark Mulligan

30 Sep 2014

midia midia research jobs Mobile content

Over the last 6 months MIDiA has established itself as the definitive source of digital music research and analysis. We have built up an impressive roster of clients comprising the world’s biggest record labels, music services, telcos and technology companies.

1 min read

© 2025 MIDiA Research Ltd. All Rights Reserved.