tennis blog by MIDiA Research

Blog: tennis

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

Why Alcaraz’s win bodes well for sport as a future cornerstone of streaming TV

Blog post by Tim Mulligan

25 Jul 2023

tennis

Wimbledon

Carlos Alcaraz

Less than three years after Netflix’s founder Reed Hastings offered to sell the tech start-up to Blockbuster for $50 million, this year’s Wimbledon men’s single winner Carlos Alcaraz was born near...

Match point – Tennis faces its generational pivot through Netflix

Blog post by Tim Mulligan

19 Jan 2023

Break Point

tennis

Drive to Survive

The recent success of the FIFA 2022 World Cup, despite the unwillingness of the organising body to update its brand identity ,sent out mixed messages to sports rightsholders. On the one hand, business...

Climate crisis awareness is entwined with entertainment behaviour

Blog post by Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...