Blog: Netflix originals

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Netflix adds a splash of colour to 2023 content marketing

Ashleigh Millar

11 Jan 2023

Netflix

Netflix originals

Kaleidoscope

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout social media platforms – not because of its plot, but because of its unique viewer experience.

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Netflix versus Amazon Prime Video – depth versus breadth

Tim Mulligan

10 Jun 2021

SVOD

d2c

Netflix

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021.

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Take Five (the big five stories and data you need to know) November 4th 2019

Mark Mulligan

4 Nov 2019

Friends

Game of Thrones

HBO Max

Music manager shift: A new ‘Managing Expectations’ report from the MMF indicates the role of music managers is transforming. Headline: music managers are doing an ever wider and more complex range of tasks.

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Indonesia’s Gojek Rivals Netflix with New Streaming Service GoPlay

Amanda Stears

8 Oct 2019

Apple TV

Disney

GoGames

Indonesia’s leading mobile payment platform and tech unicorn Gojek launched its video-on-demand (VOD) service on 26 September. This comes shortly after its extension into the gaming industry with its gaming platform GoGames.

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Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Mark Mulligan

19 Jan 2017

Content strategy

Netflix

Netflix originals

Having just celebrated its 10 th (streaming) birthday, Netflix followed up with a strong earnings release, announcing 5.8 million net new paid subscribers in Q4 , sending its share price up by 9%. This wraps up a stellar year for Netflix, one in which it doubled down on original programming and delivered acclaimed hits such as Stranger Things and The OA, shows that don’t fit the traditional TV mould.

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Netflix Originals In Top Ten Google Search Rankings

Tim Mulligan

17 Dec 2015

google search

Netflix

Netflix originals

Amidst all the publicity around the most searched for terms on Google in 2015 was the revelation that not one, but three Netflix shows feature in the top ten trending TV Show searches globally. And these three shows are Netflix Originals and so commissioned exclusively for viewing on the world’s largest SVOD (Subscription Video On Demand) service.

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