We are living through a peculiar moment in media evolution, where the traditional categories used to organising content – TV, radio, podcast, film – are collapsing under their own weight. Not because they are obsolete, but because they do not reflect how audiences are consuming media.
How are social platforms coping as the AI floodgates open? For some time now, MIDiA has been advocating for social platforms to provide some protections to human creators from the increase in AI content.
“Superfans” remain the headline topic for the entertainment industries , in music and beyond. They are the biggest cheerleaders amongst their peers, the most engaged on social media and streaming, and the highest spenders across the board.
The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA Research
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