digital content blog by MIDiA Research

Blog: digital content

NFL Adding Music to Its Playbook

Blog post by Alistair Taylor

4 Nov 2019

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Will An EPL Streaming Service Devalue Domestic Rights?

Blog post by Alistair Taylor

15 Feb 2019

addressable audience

BT Sport

Following the English Premier League (EPL) announcing in November its plans to launch its own streaming service for the next rights cycle (2022-2025), the Sunday Times reported that the EPL is coming close...

Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?

Blog post by Georgia Meyer

7 Dec 2018

digital content

Mobile content

niche audiences

As debates on the sustainability of various digital content business models continue to play out live, OTRO, a new entrant to the market offers an opportunity to marry competing points of view. OTRO: the...

Discovery Taking PGA Tour Golf Global

Blog post by Alistair Taylor

24 Oct 2018

audience

Boxing

DAZN

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV , an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June...

Is Rugby in a state of crisis?

Blog post by Alistair Taylor

12 Oct 2018

audience reach

consumer behaviour

CVC

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6...

Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Blog post by Alistair Taylor

14 Sep 2018

Big brother

Channel 4

Channel 5

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an...

NFL issues warning to streaming services

Blog post by Alistair Taylor

6 Sep 2018

2018 World Cup

amazon prime video

consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms...

Facebook deal with the English Premier League concerns traditional broadcasters

Blog post by Alistair Taylor

10 Jul 2018

Amazon

BBC

broadcasters

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition...

How Tencent is Successfully Monetising a Messaging App Ecosystem

Blog post by Alistair Taylor

6 Jul 2018

China

digital content

facebook

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is the only company...

Is the UFC doing a Fox, and cashing in on content?

Blog post by Alistair Taylor

31 May 2018

acquisition

content provider

digital content

Last week, Disney-owned ESPN acquired the exclusive rights to show the UFC tournament in the US for $1.5 billion over five years. The deal will see the UFC earn $184 million more each year than the previous...

Quick Take: Facebook Music Stories

Blog post by Karol Severin

6 Nov 2015

Amazon

Apple

digital content

Facebook launched‘Music Stories’ for iPhone users who use Spotify or Apple Music with more hardware and listening options to follow. Music Stories let’s you share 30 second music snippets from Spotify...