Blog: Games - Page 10

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Cover image for PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Karol Severin

29 Oct 2020

Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.

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Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Cover image for Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Keith Jopling

28 Oct 2020

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would see UGC contributing around 10% of music industry revenues, but this is just the tip of the iceberg.

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Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

Cover image for Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

Keith Jopling

21 Oct 2020

Fleetwood Mac’s 1977 hit ‘Dreams’ is the latest ‘legacy hit’ to have also become the latest viral phenomenon, thanks to a skateboarder with a thirst for cranberry juice. In just one week, streams of the song had increased by eight million on Spotify.

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More consumers intend to buy PS5 than Xbox Series X, but both companies will be content with their trajectory

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Karol Severin

16 Oct 2020

With both PS5 and Xbox Series X having sold out their pre-order stock, the winter holiday race is heating up. Following Microsoft’s acquisition of ZeniMax Media, we wrote that the acquisition is unlikely to have a short-term impact on console sales, and rather play a larger role in the conversion of existing and new users to Game Pass.

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Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales

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Karol Severin

30 Sep 2020

With the acquisition of ZeniMax Media, Microsoft is gaining an important content asset for its portfolio – Bethesda’s games. And while the timing of the announcement certainly won’t make Sony too happy as it is about to launch PS5, the key benefits of this acquisition are tied to the future of Xbox Game Pass, rather than to who will sell more consoles this holiday season.

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Quick Take: Apple One – Recession Buster

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Mark Mulligan

15 Sep 2020

Apple officially announced its long anticipated all-in-one content bundle: Apple One. $14.95 gets you Apple Music, Arcade, Apple TV+ and 50GB of iCloud storage. A family plan retails at $19.95 and a premier plan includes 1TB storage, News and Apple’s new Fitness+ service.

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Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Cover image for Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Karol Severin

4 Sep 2020

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not necessarily ‘the song’, but of ‘ listening to a song’ .

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Epic Games takes on the media giants in #freefortnite fiasco

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Karol Severin

21 Aug 2020

Conflict between the gaming world and the tech giants erupted last Thursday, with Fortnite being removed from the App Store and Play Store, two lawsuits being registered, and a (niche) viral outbreak of Epic Games’ #freefortnite campaign.

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COVID fallout: BBC no longer considers UK Athletics value for money

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Alistair Taylor

19 Aug 2020

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty has been athletics, which saw its largest engagement driver and the ‘greatest show on earth’ in the Olympic games postponed till 2021 .

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Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Cover image for Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Alistair Taylor

19 Aug 2020

Universal platform

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game mode has been a breakthrough for the platform ever since it was released.

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Apple to launch subscription bundle – we called it!

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Mark Mulligan

13 Aug 2020

In MIDiA’s 2020 Predictions report published in December 2019 we predicted that tech majors would start creating subscription bundles, with Apple leading the fray. Lo and behold, news has just come out that Apple is working on ‘ Apple One’ – a multi-genre subscription bundle that will includeApple Music, Apple TV+, Apple Arcade and Apple News+.

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Could gaming kill the video star?

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Karol Severin

12 Aug 2020

The Video Games Entertainment & News Network, or ‘ Venn’ , was launched on the 5th of August – marking another important milestone on entertainment’s journey of intertwining across formats and verticals.

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The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

Cover image for The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

Mark Mulligan

7 Aug 2020

Media & Marketing

We are excited to announce the first episode of the MIDiA Research podcast: What Next for Tencent? President Trump's executive orders concerning Bytedance and Tencent set the cat among the pigeons. In this podcast we explore what the potential ramifications are for Tencent's bold and disruptive entertainment business strategy in the West.

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Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Cover image for Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Alistair Taylor

6 Aug 2020

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live events, but government restrictions have now been re-imposed to limit the spread of coronavirus, crippling any chances of normality resuming in the near-term.

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Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

Cover image for Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

Karol Severin

30 Jul 2020

playstation now

If Fortnite showed us anything, it’s that the future of entertainment is about monetising fandom – not just consumption and access to content. Games are perfectly positioned to help monetise fandom across all entertainment fields.

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TwitchSports: Amazon throws sports into the starting line-up

Cover image for TwitchSports: Amazon throws sports into the starting line-up

Alistair Taylor

29 Jul 2020

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users – so, as of last Wednesday, ‘Sports’ has become a standalone category with the return of Twitch.

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How games continue to drive a cultural shift

Cover image for How games continue to drive a cultural shift

Karol Severin

24 Jul 2020

cultural insight

The strides gaming has made in recent years regarding its cultural relevance are hard to ignore. Twenty years ago, consumers defined their cultural image through the music they listened to, the clothes they wore and the sports teams they supported.

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Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Cover image for Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Alistair Taylor

23 Jul 2020

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos Grace confirmed the move with SportsPro Media :“BT Sport have been amazing partners for YouTube and we’re very privileged to be working with them.

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The hidden value of esports audiences

Cover image for The hidden value of esports audiences

Karol Severin

20 Jul 2020

Esports video viewers are becoming more interesting to brands and media companies. Increasingly more focus is now put on accurately valuing esports audiences. Gamers (and even more so, esports viewers) are valuable segments in terms of money and time spent across the attention economy.

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Sony buys stake in Epic Games: Small equity, large impact

Cover image for Sony buys stake in Epic Games: Small equity, large impact

Karol Severin

13 Jul 2020

Sony has made a strategic investment of $250 million to acquire a minority stake in Epic Games. According to Venture Beat , Sony will own 1.4% of the company, valuing Epic Games at $17.86 billion. While the size of the deal does not afford Sony any direct legal control, it opens up a number of doors and is an important step in its cross-entertainment strategy.

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