Blog: Travis scott

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Football looks to build digital engagement through Fortnite collaboration

Cover image for Football looks to build digital engagement through Fortnite collaboration
Alistair Taylor
Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .
min read
Read more …

PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Cover image for PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future
Karol Severin
Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.
min read
Read more …