Blog: Games - Page 13

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Take Five (the big five stories and data you need to know) December 9th 2019

Cover image for Take Five (the big five stories and data you need to know) December 9th 2019

Mark Mulligan

9 Dec 2019

Go east: Universal Music launched Red Records, an Asian repertoire joint venture label with AirAsia Group. With Western repertoire accounting for around only a third of all streams in Asian markets, UMG needs local bets to benefit from the Asian opportunity.

min read

The Era of Peak Attention? Try Peak Distraction – Event Rundown

Hanna Kahlert

26 Nov 2019

attention economy peak

attention saturation

British gaming institute

This past Wednesday, November 20 th , MIDiA brought together media heavyweights from the Economist, Spotify, and the British Gaming Institute to talk about changing aspects of consumer behaviour and demand in a climate of attention saturation.

min read

NFL Adding Music to Its Playbook

Cover image for NFL Adding Music to Its Playbook

Alistair Taylor

4 Nov 2019

archived footage

curated playlists

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently- announced partnerships with social platforms TikTok, Reddit, Facebook and YouTube.

min read

The NFL and Pizza Hut: Future-Proofing with E-Sports

Cover image for The NFL and Pizza Hut: Future-Proofing with E-Sports

Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madden NFL creator EA Sports.

min read

Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Karol Severin

2 Oct 2019

games streaming

Despite a price cut, PlayStation remains the most expensive gaming experience: PlayStation has announced a 50% price cut to its games streaming service, PlayStation Now. Though slicing a streaming service price point in half is a bold move which will attract a lot of media attention, the reality is that despite the price reduction the ability to get a complete gaming experience out of Sony remains comparatively expensive: Console (assuming average 4.

min read

Take Five (the big five stories and data you need to know) August 23rd 2019

Cover image for Take Five (the big five stories and data you need to know) August 23rd 2019

Mark Mulligan

23 Aug 2019

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings career.

min read

Take Five (The Big Five Stories and Data You Need to Know)

Cover image for Take Five (The Big Five Stories and Data You Need to Know)

Mark Mulligan

12 Aug 2019

Data Point Of The Day

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced its Apple Music for Artists (AMFA) is coming out of beta with a whole host of cool dashboards and analytics that dive down to city level.

min read

Take Five (the big five stories and data you need to know) August 5th 2019

Mark Mulligan

5 Aug 2019

Spotify - steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining market share.

min read

Is YouTube MLB’s Answer to Tap into Younger Audience?

Cover image for Is YouTube MLB’s Answer to Tap into Younger Audience?

Alistair Taylor

29 Jul 2019

cable consumption

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s first exclusive live game distribution deal with the MLB covers 13 games during the second half of the MLB’s 2019 regular season.

min read

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.

min read

Is Pay-TV killing off Niche Sports?

Cover image for Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding the medium through which to distribute live sports has never been more crucial.

min read

Games Console Incumbents Sony and Microsoft Join Forces Against Tech Majors’ Entrance to Games Streaming

Karol Severin

17 May 2019

The enemy of my enemy is my friend – a phrase that nicely sums up the latest major development in games streaming and the console gaming industry. “ Sony and (Microsoft) announced on Thursday that …the two companies will partner on exploring joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services.

min read

What Epic Games’ Acquisition Strategy Tells Us About the Company’s Long-Term Plans

Karol Severin

3 May 2019

Epic Games has announced it is acquiring Psyonix, the creator of Rocket League. As we’ve reported in the past, the coming games streaming revolution, which is already shifting market dynamics to a much more device/platform-agnostic paradigm, will see a small set of large publishers make their own attempts at building entertainment ecosystems and potentially subscription services.

min read

An Alternative Future for Televised Sports

Hanna Kahlert

2 May 2019

This article is derived from MIDiA’s report, 'eSports: An alternative future for televised sports?' The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord cutting TV viewers , remain an immovable part of the attention economy.

min read

Can PlayStation 5 Compete Successfully Amid the Coming Games-Streaming Disruption?

Karol Severin

2 May 2019

As Mark Cerny, the lead system architect of PlayStation, implied in an exclusive interview with Wired , PS5 is coming likely in fall 2020 – and it is not just meant to be a mere upgrade of the PS4. The key question remains, however, whether even a big upgrade to the hardware and gaming experience will be enough to compete in the increasingly platform- and device-agnostic gaming environment.

min read

Apple Joins The Games Subscription Race With Arcade

Karol Severin

26 Mar 2019

Apple has announced that it will launch a games subscription service called Arcade. For a monthly payment (price point to be determined), the service will feature over 100 original games which users will be able to play across iPhones, iPads and Apple TV and pick up wherever they left off.

min read

Why Snap Inc. Is Launching A Games Platform

Cover image for Why Snap Inc. Is Launching A Games Platform

Karol Severin

19 Mar 2019

Snapchat will announce a gaming platform for developers in the upcoming days, according to Cheddar . The hope is to boost engagement as well as revenue growth. Snapchat is still trying to pave its path towards profitability.

min read

Preparing for the Post-Album Music Industry

Keith Jopling

14 Mar 2019

This is a follow-up piece to What’s Next In Playlist Innovation ... Every week I’m excited to check out the latest album releases. They are the gift that keeps on giving. But that gift feels different these days, more like receiving flowers or chocolate and less like anything you might receive as a keepsake.

min read

Major Games Publishers Are Feeling The Impact Of Peaking Attention

Cover image for Major Games Publishers Are Feeling The Impact Of Peaking Attention

Karol Severin

12 Feb 2019

activision results

activision staff

Just last week (February 5th) Electronic Arts (EA) reported disappointing quarterly results, now Activision has laid off nearly 800 staff, mostly in marketing and sales. As MIDiA has reported multiple times before , engagement has declined throughout the sector, suggesting that the attention economy has peaked.

min read

Why First is Far Less Important Than Best

Cover image for Why First is Far Less Important Than Best

Mark Mulligan

4 Feb 2019

fortnite live stream

Following Marshmello’s ‘live’ performance in Fortnite which was seen by 10 million simultaneous gamers, there has been the inevitable chorus of ‘but 2 nd life did this more than a decade ago’.

min read

‹
1
2
...
7
8
9
10
11
12
13
14
15
16
›

Showing 241 to 260 of 317 results.