Blog: Games - Page 12

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

PlayStation Now and Xbox Game Pass Increase Subscribers, But Recovery Will Favour Disruptors

Karol Severin

22 May 2020

Games

Both PlayStation (PS ) and Xbox have recently announced significant increases in their games streaming service user bases. Xbox Game Pass now has 10 million subscribers and PlayStation now has 2.2 million subscribers.

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Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Alistair Taylor

21 May 2020

AFL AGF Aarhus ar

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football to look like in the coming months.

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The Future of Live

Mark Mulligan

20 May 2020

Fortnite Games live

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their othe...

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The Last Dance – ESPN Raining Threes

Alistair Taylor

18 May 2020

Adam Silver bundle Chicago Bulls

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, US broadcaster ESPN played its trump card to capitalise on the thirst for stimulating content during lockdown.

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Endeavor, Epic Games and the Future Of Digital Entertainment Venues

Karol Severin

15 May 2020

digital entertainement venues endeavor Epic Games

Just a couple of months ago Endeavor was on its journey of building a true cross-entertainment conglomerate. Endeavor recognised a long time ago the synergies which can be achieved from cross-entertainment partnerships and bet heavily on this for its future evolution.

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Collapsing Maul: Sport Facing Global Rights Re-valuations

Alistair Taylor

4 May 2020

All Blacks All or Nothing broadcast rights

The English Gallagher Premiership Rugby provides another case study that demonstrates just how significant COVID-19’s impact on rights holders is likely to be moving forward, as it faces a substantial drop in the value of its broadcast rights.

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Travis Scott has Only Scratched the Surface of Music Games Tie Ups

Mark Mulligan

1 May 2020

Artists coronavirus Covid-19

In February 2019 Marshmello caused ripples of almost tidal proportions across the music business when 10.7 million Fortnite fans watched him perform a ‘concert’ in the game. Then in April 2020 Travis Scott followed in his shoes with his own Fortnite concert, pulling in 12 million players.

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The ‘Covid Bounce’ In Games Can Cloud Judgement About What Lies Ahead

Karol Severin

1 May 2020

Covid-19 Games

Compared to most, the games industry has benefited from the Covid-19 outbreak and related lockdowns. For a lot of games companies, engagement has increased and so have revenues, albeit just partially. Looking at the wider landscape suggests this will be a temporary dynamic which can cloud the view o...

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Watch out Twitch, YouTube, and Apple Arcade: Facebook gaming is coming for your market share

Karol Severin

21 Apr 2020

Facebook facebook gaming Games

Facebook has launched a new app, Facebook Gaming, currently available on Google Play. Though the company has been in games for years, this is a major development in its games-related strategy as well as the interactive entertainment landscape more broadly.

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The gaming boom is driven by different genders in different age groups

Karol Severin

16 Apr 2020

covid-19 impact female gaming gamer demographihcs

We know that we are experiencing a spike in games engagement during this crisis. 21% of adult consumers in the US say they’ve spent more time playing games online ‘in the last two weeks’ (fielded in the 3rd week of March).

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor

16 Apr 2020

activity gap broadcast Brondby

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for th...

Free COVID-19 Impact Webinar

Mark Mulligan

9 Apr 2020

coronavirus impact coronavirus research coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19 impact research, data and analysis since lockdowns started taking effect in the West.

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The digital entertainment boom is temporary: what comes next?

Hanna Kahlert

8 Apr 2020

Covid-19 Entertainment Games

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.

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The Self-Isolation Entertainment Boom

Mark Mulligan

7 Apr 2020

Covid-19 covid-19 entertainment boom Games

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately available to clients here and follow this link for details on how to sign up t...

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Quick take: Games companies try discounts, delays, and self-disruption

Karol Severin

7 Apr 2020

Amazon Games Games Games

Amazon might delay games streaming service launch to 2021 The New York Times has reported that Amazon’s games streaming proposition (now deemed Project Tempo) may be delayed to 2021 due to coronavirus.

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The COVID Bounce: Part II

Mark Mulligan

2 Apr 2020

coronavirus coronavirus consumer behaviour Covid-19

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for children at home) The demand for the first two of these behaviour groups is clearly illustrated by ...

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Alistair Taylor

2 Apr 2020

all-star broadcasts Bundesliga

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting from COVID-19 to postpone the event.

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Going the (Social) Distance: Rising Consumer Trends

Hanna Kahlert

2 Apr 2020

Consumer behaviour consumer trends Covid-19

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering start-ups ; the current crisis could pose many of the same restrictions and driving need-gaps to ...

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Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

Karol Severin

30 Mar 2020

Epic Games F1 cancelled Fortnite

Google Stadia launched Stadia Maker s to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times of lockdowns and cocooning , consumers will need a wider-than-usual variety of content not to get bored and will keep loyal...

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Olympics Postponement: The Sports Media Landscape of COVID-19

Alistair Taylor

26 Mar 2020

Advertising Revenue broadcasters business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadc...

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