Blog: cross-entertainment

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Playable Post Malone in WWE is a cross-entertainment bullseye

Cover image for Playable Post Malone in WWE is a cross-entertainment bullseye
Karol Severin
Wrestling game WWE 2K24 shared an image of the playable Post Malone character this week. The rapper and producer is joining the playable roster as a part of the game’s upcoming DLC pack. Having curated the soundtrack to WWE 2K24, becoming a playable character in-game is a further continuation of his relationship with the title and serves as a great case study for cross-entertainment in-game activations.
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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Cover image for Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis
Perry Gresham
Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collaboration between Nintendo and Sony Pictures.
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