Blog: cross-entertainment

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Karol Severin

28 Jun 2024

in-game monetisation

cross-entertainment

Games

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress in-game) has gained importance, especially among younger consumers.

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Playable Post Malone in WWE is a cross-entertainment bullseye

Karol Severin

20 Jun 2024

post malone

WWE

cross-entertainment

Wrestling game WWE 2K24 shared an image of the playable Post Malone character this week. The rapper and producer is joining the playable roster as a part of the game’s upcoming DLC pack. Having curated the soundtrack to WWE 2K24, becoming a playable character in-game is a further continuation of h...

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new live-action movie, based on The Legend of Zelda games franchise, announced this week as a collabor...

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The case for next-generation spectator modes in games

Karol Severin

26 Apr 2021

spectator mode

games video

lean-in

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next level.

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Can Roblox get a better value out of its IPO postponement?

Karol Severin

16 Dec 2020

Roblox

IPO

cross-entertainment

The Wall Street Journal has reported that Roblox is delaying its IPO to 2021. WSJ states that “…company officials decided that the gravity-defying performance this week ofAirbnb andDoorDash made it too difficult to determine the right price for the videogame company’s shares”.

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