MIDiA Blog - Page 56

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Clubhouse and the next evolution of audio

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Hanna Kahlert

23 Feb 2021

Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown...

min read

Esports’ critical mass challenge: Solutions are beyond games

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Karol Severin

19 Feb 2021

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports....

min read

The COVID bounce and the coming attention recession

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Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start...

min read

Last call for the global independent label survey

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Mark Mulligan

18 Feb 2021

Independent label survey

Independent labels

With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding...

min read

MIDiA welcomes three new hires

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Dara Jegede

17 Feb 2021

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator....

min read

Taylor Swift and the changing tide of artist power

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Hanna Kahlert

16 Feb 2021

Media and Marketing

Cultural trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership....

min read

Hulu + Live subscriber losses point to intensifying US video attention battle

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Tim Mulligan

16 Feb 2021

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment...

min read

Three trends that will shape the rest of 2021, and beyond

Cover image for Three trends that will shape the rest of 2021, and beyond

Mark Mulligan

15 Feb 2021

the immersive web

entertainment internets

Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web is...

min read

Is sci-fi about to have its Game of Thrones moment?

Cover image for Is sci-fi about to have its Game of Thrones moment?

Tim Mulligan

11 Feb 2021

We are only just into the second month of 2021, and already the TV engagement landscape environment is starting to transform into something distinctly different from 2020. The sci-fi genre, long seen as...

min read

New artists, does it pay to be streaming first?

Cover image for New artists, does it pay to be streaming first?

Keith Jopling

10 Feb 2021

Streaming Music

This is part 2 of my "marketing long read" posts, part 1 focused on Catalogue . In a recent interview with Steve Lamacq, Dave Grohl of the Foo Fighters told him “We don’t have anyone else making decisions...

min read

UMG licensing deal solidifies TikTok’s lead in social media innovation

Cover image for UMG licensing deal solidifies TikTok’s lead in social media innovation

Hanna Kahlert

9 Feb 2021

Media and Marketing

In September of last year, TikTok was facing a presidential ban in the US. Not five months later, it is hosted by Oracle , a US tech company, and has global licensing deals with Sony Music, Warner Music...

min read

Driving cross-generational appeal in entertainment universes

Cover image for Driving cross-generational appeal in entertainment universes

Karol Severin

8 Feb 2021

cross-generational

Building and maintaining cross-generational appeal in entertainment is hard. A key challenge is in catering to seemingly wildly different consumer segments with the inherent risk of targeting ‘kind of...

min read

Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Cover image for Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming

Alistair Taylor

4 Feb 2021

The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered...

min read

To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Cover image for To the moon: The GameStop stock story reveals a dynamic shift in consumption culture

Hanna Kahlert

3 Feb 2021

Media and Marketing

content consumption

consumer trends

“Mortgage-backed securities, sub-prime loans, tranches… It’s pretty confusing right? Does it make you feel bored, or stupid? Well, it’s supposed to. Wall Street loves to use confusing terms to...

min read

TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

Cover image for TV advertising vs. lockdown hiatus: Welcome to the Super Bowl LV

Tim Mulligan

2 Feb 2021

This coming Sunday will see the most financially important domestic sports event on the planet take place when the Super Bowl LV is hosted in the Florida city of Tampa. The Raymond James Stadium will see...

min read

Sony just became (even more of) an independent powerhouse

Cover image for Sony just became (even more of) an independent powerhouse

Mark Mulligan

1 Feb 2021

Sony Music has bought AWAL (and Kobalt Neighbouring Rights) from Kobalt for $430 million . By adding AWAL to its already-booming Orchard division (as well as other distribution companies), it now has leading...

min read

Equitable remuneration, artist income and unintended consequences

Cover image for Equitable remuneration, artist income and unintended consequences

Mark Mulligan

29 Jan 2021

Streaming economy

streaming inquiry

equitable remuneration

The UK Parliament’s inquiry on the economics of streaming appears to be building a case for equitable remuneration (ER). There are many iterations of what ER can mean, but a simplified description of...

min read

Women making music

Cover image for Women making music

Hanna Kahlert

28 Jan 2021

Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital...

min read

Streaming is killing culture? Tell that to the Sea Shanty

Cover image for Streaming is killing culture? Tell that to the Sea Shanty

Hanna Kahlert

26 Jan 2021

Media and Marketing

Being a music artist is no easy feat these days. Labels are struggling to cut through the clutter of content proliferation, pushing artists to shorten songs, forgo the album, and prioritise playlist placements...

min read

Why FuboTV is going big on Sports Betting

Cover image for Why FuboTV is going big on Sports Betting

Tim Mulligan

25 Jan 2021

On January 12th, the six year old US-based subscription streaming service FuboTV announced that it was acquiring sports betting and gaming specialist Vigtory. This followed on from company announcements...

min read

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