Why DAZN needs to use its new LaLiga rights to invest in global sports fandom
Yesterday saw OTT sports service DAZN announce that it had been awarded the local broadcast rights to LaLiga matches over the next five seasons, from 2022 to 2027. The deal, which is worth €4.95 billion over the five-year period, has been jointly secured with Spanish pay-TV operator Movistar (which has carried the DAZN linear channels since January 2021).
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