music marketing blog by MIDiA Research

Blog: music marketing

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Blog post by Tatiana Cirisano

8 Jun 2023

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

Why the creator tools and services market is bigger than you think (and it is not AI)

Blog post by Tatiana Cirisano

10 May 2023

Music creators

creator tools

creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

Why AI music may make fandom even more important

Blog post by Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

record labels

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

social media

twitter

Content Creators

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Music is not a level playing field — it is a field of all levels

Blog post by Tatiana Cirisano

18 Aug 2022

music streaming

music fandom

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...

What happens when every platform has different top artists? Hint: it may be a good thing

Blog post by Tatiana Cirisano

10 Aug 2022

fragmented fandom

consumer behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

Beyoncé raises the question: what does commercial success mean in 2022?

Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

The record label addiction to virality is about the attention recession, too

Blog post by Tatiana Cirisano

26 May 2022

social media

Content Creators

creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

Why the remix challenge is primed for a revival

Blog post by Tatiana Cirisano

14 Apr 2022

TikTok

social media

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple:...

Non-music companies should be taking notes from the music marketing playbook

Blog post by Ashleigh Millar

2 Mar 2022

social media

SVOD

Marketing

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists,...

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Blog post by Tatiana Cirisano

23 Feb 2022

monetising fandom

music streaming

superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

Subliminal marketing in the social era

Blog post by Ashleigh Millar

10 Dec 2021

TikTok

music marketing

Media & Marketing

Our millennial readers might recall the days of their first email accounts – back in the nineties and noughties – when their friends would send them chain mail with the threat of some ghoulish creature...

Why Adele is Bond and BTS is Squid Game

Blog post by Mark Mulligan

25 Oct 2021

adele

BTS

niche

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS...

The reign of the superstar is over

Blog post by Hanna Kahlert

13 May 2021

Media and Marketing

Cultural Trends

superstar

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing...

Time to stop playing the velocity game

Blog post by Mark Mulligan

3 Jul 2020

Music

streaming

music marketing

We all know that streaming has transformed consumption and business models alike, but this is not a ‘now-completed’ process. Instead it is one that continues to evolve at pace, and the dynamic of pace...

Ellie Goulding and Billie Eilish Are Streaming’s New Normal

Blog post by Mark Mulligan

3 Jan 2020

Alexa

billie eilish

Christmas number one

Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles,...

Abbey Road 50 Years On: The Two Worlds of Music Listening

Blog post by Mark Mulligan

7 Oct 2019

abbey road

artist audiences

artist fanbases

Half a century after it first after it first topped the charts, the Beatles’ Abbey Road is back at the summit of the UK charts. With the anniversary editions retailing for between $20 and $100, the impact...

Free-to-Attend Event: Monetising Fandom

Blog post by Mark Mulligan

10 Jul 2019

artist brands

artist data

audience data

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine...

Niche is the New Mainstream

Blog post by Mark Mulligan

17 May 2019

artist campaigns

artist marketing

digital marketing

Fandom is fragmenting. Streaming personalization and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural...

Spotify, the Decline of Playlists and the Rise of Podcasts

Blog post by Mark Mulligan

11 Apr 2019

Anchor

curated playlists

curation

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.com...