Blog: fandom insight

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Samuel Griffin

10 Aug 2022

Proms

Gaming

Fandom

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured toHildur Guðnadóttir and Sam Slater’s recent score...

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How SZA is building a model for fan base advisory boards

Tatiana Cirisano

20 Dec 2021

Social media

Engagement

fandom insight

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has...

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Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

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The oncoming fandom crisis

Mark Mulligan

10 Sep 2021

music fans

Music fandom

Fandom

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with...

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The opportunity behind the Roblox lawsuit

Kriss Thakrar

14 Jun 2021

Roblox

music piracy

Gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers...

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Webinar April 21-22: the future is monetising fandom, not attention

Dara Jegede

6 Apr 2021

webinar

fandom insight

Fandom

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication...

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Games - Day 2: Beyond gaming to cross-entertainment partnerships

Dara Jegede

6 Apr 2021

fandom insight

Gaming

Games

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew...

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Altered Carbon: Tracking Fandom into the Future

Hanna Kahlert

6 Mar 2020

Altered Carbon

baby yoda

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

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Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Hanna Kahlert

14 Jan 2020

consumer engagement

engagement metrics

Fandom

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue...

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Fortnite’s Black Hole: A Fandom Play for Peak Attention

Hanna Kahlert

14 Oct 2019

Fandom

fandom insight

Fortnite

One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate...

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Free-to-Attend Event: Monetising Fandom

Mark Mulligan

10 Jul 2019

artist brands

artist data

audience data

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine...

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