Blog: search

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

search

Discovery

reaggregation

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand (SVOD) – the balkanisation of content.

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Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin

1 Sep 2016

Google

in apps

Mobile content

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps on Google Search, and letting users ‘stream’ certain apps without the need to install them, the company now added a new mobile search mode called In Apps to Android phones.

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