Blog: Believe Digital

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Women making music

Cover image for Women making music
Hanna Kahlert
Even taking into account the impact of the pandemic, it has never been a better time for independent creators in the music business. The various 2020 lockdowns may have prevented artists from earning vital touring income and disrupted release and promotion cycles, but for many it also pushed new creativity, with nearly 70% of independent artists choosing to use the time to write or make new music.
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Quick Take: Believe Digital Licenses QQ Music

Mark Mulligan
Following hot on the heals of last week’s Yonder Celcom deal in Malaysia , indie label distributor Believe Digital announced a licensing deal with Chinese telco Tencent’s QQ Music service. Although QQ’s offering is not strictly directly comparable with western AYCE services it nonetheless has more than 3 million subscribers with a subscription price point of around $1.
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