Blog: quibi

When Quibi chose April 6 th  as its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy has focused on the seeming gap in mobile-native premium short-form video content – smartphone-native content up to 10 minutes in duration.

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped and moulded every aspect of their daily lives and interactions.

My first experience of the United States was not the NYC, LA or Florida usually encountered by those visiting the new world for the first time. I was five years old and, due to an Auntie marrying a midwestern doctor, the family holiday consisted of a brief jaunt from Cincinnati, Ohio through to Indianapolis.