Blog: IMDb Freedive

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors.

Amazon Dives Into Ad-Supported Video With IMDB Freedive

Tim Mulligan

16 Jan 2019

IMDB IMDb Freedive Online video

Last week’s US launch of IMDB Freedive marks Amazon’s long anticipated move into ad-supported Video on Demand (AVOD). IMDB is the long-standing Amazon subsidiary which operates as a film data base on an estimated 5 million titles and has 250 million monthly users.