Blog: Olympics

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Has IOC missed the point with its esports initiative?

Karol Severin

3 Mar 2023

Olympics

IOC

esports

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players from around the world are invited to take part in qualifying rounds, culminating in live, in-pers...

min read

DAZN launches globally with advent calendar offering of boxing contests

Alistair Taylor

3 Dec 2020

DAZN

SVOD

subscription video on demand

DAZN’s global roll out is finally here , following an announcement to launch worldwide (including the UK) back in March. The pandemic-enforced postponement and cancellation of live sports scuppered its original plans to coincide its launch with Canelo Alvarez’s world title fight in May.

min read

COVID fallout: BBC no longer considers UK Athletics value for money

Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty has been athletics, which saw its largest engagement driver and the ‘greatest show on earth...

min read

NBCUniversal hopes to draw level with Premier League move

Alistair Taylor

15 Jul 2020

Video

Sports

Covid-19

With Comcast’s NBCUniversal-owned Peacock launching today (July 15th), sports fans will be excited ahead of NBCU’s repositioning of its English Premier League (EPL) rights, giving paying subscribers access to 175 fixtures for the 2020/2021 season on its over-the-top (OTT) streaming service.

min read

Olympics Postponement: The Sports Media Landscape of COVID-19

Alistair Taylor

26 Mar 2020

Advertising Revenue

broadcasters

business model

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented swathe of cancelled sports events has left rights holders unable to monetise their existing broadc...

min read

How E-sports Could Fit Within The Olympic Framework

Karol Severin

1 Sep 2017

e-sports

e-sports in olympics

esports

The president of the International Olympic Committee, Thomas Bach, said in an interview that while genres like sport simulators are still in the running to be considered for 2024, the Olympics have no interest in promoting anything to do with violence and killing.

min read

Revenues Up But Audiences Down- The TV Sports Conundrum

Tim Mulligan

1 Sep 2016

NBCUniversal

Olympics

Online video

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline in TV viewers compared with the 2012 London Olympics.

min read