MIDiA Blog - Page 112

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Chelsea: The First Global Talk Show & Netflix’s Pivot To The Mainstream

Tim Mulligan

11 May 2016

Media and Marketing

Today, Netflix launches its new thrice-weekly talk show simply entitled “Chelsea” after its host Chelsea Handler. In doing so, Netflix is going after those mainstream broadcast TV viewers who see online video as something merely for filling in the down-time during their morning commute.

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Chart Of The Week: Mobile App Discovery

Cover image for Chart Of The Week: Mobile App Discovery

Mark Mulligan

10 May 2016

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the life cycle of their users across the app funnel, from acquisition, through conversion to retention.

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$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Mark Mulligan

9 May 2016

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the next couple of months and in preparation we have been compiling data on all the key players.

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Profiling The Mobile Messaging User Segment

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Karol Severin

6 May 2016

consumer segmentation

Mobile messaging

54% of iOS consumers and 52% of Android consumers now use messaging apps monthly, according to the multinational consumer survey from March 2016 conducted by MIDiA research. Though its proof of popularity in the digital era is as old as the SMS, it was the OTT platforms, that realized and truly doubled down on the potential of mobile messaging.

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The YouTube Evolution

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Tim Mulligan

5 May 2016

Native Content Creators

AsYouTube movesinto its second decade, the world’s largest video sharing site is undergoing significant changes. From the launch of YouTube Red, it’s paid ad-free subscription service complete with an original’s content strategy, to the massive increase in subscriber views as a wider consumer base embraces short form video content.

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Chart Of The Week: Video P2P

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Mark Mulligan

2 May 2016

Chart Of The Week

It has long been well understood that what is popular on TV is popular on P2P. The list of the top 10 most downloaded TV shows in 2015 thus holds few surprises. All of these shows are either available to stream online via SVOD services.

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Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Cover image for Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Karol Severin

29 Apr 2016

adblocker user attitude

adblocker user behavior

As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now half a year later we are seeing first signs of such initiatives in Sweden and France .

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A High Tide Rises All Streaming Boats, For Now…

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Mark Mulligan

27 Apr 2016

Music Subscriptions

Against the backdrop of the first quarterly drop in revenue in 13 years and a sharp decline in China revenue, Apple Music at least had some good news in the shape of continued solid growth for Apple Music, hitting 13 million subscribers.

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Viacom, Dish Networks And The Content Carriage Squeeze

Tim Mulligan

26 Apr 2016

The last minute renewal of the carriage agreement between TV Network giant Viacom and Dish Networks, the third biggest pay TV operator in the US, revealed just how much the balance of power is shifting in the US TV industry.

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MIDiA Chart Of The Week: 9.99 Subscriptions At Saturation Point?

Cover image for MIDiA Chart Of The Week: 9.99 Subscriptions At Saturation Point?

Mark Mulligan

18 Apr 2016

Streaming music had a good year in 2015, growing by 45%. Nonetheless when the IFPI announced the numbers much of the record labels’ attention focused on the role of free and especially that of YouTube and its perceived ‘value gap’ i.

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Amazon Ups The Stakes For Netflix

Tim Mulligan

18 Apr 2016

Next Monday Amazon will roll out its standalone SVOD (Subscription Video On Demand) service which will for the first time enable consumers to access its video services without being Prime customers. Prime is the premium delivery service which has been heavily promoted by the online retailing giant and has been at the forefront of its video service strategy.

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Why Social Media Needs Video

Tim Mulligan

15 Apr 2016

facebook. twitter

Last week saw headline grabbing announcements from the two big “traditional” players in social media - Facebook and Twitter. Facebook’s announcement that it was going to widen its live broadcasting service Live to groups and events was accompanied by its statementthat it was placing a new video tab at the centre of its mobile app, facilitating video discovery and sharing.

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Facebook Just Claimed A Spot In The Mobile ‘App’ Distribution Of The Future

Karol Severin

13 Apr 2016

It’s official. Facebook released the highly anticipated Messenger Platform (Beta) inviting developers to build bots for the messaging platform at the F8 event yesterday. The traditional approach to building technology (e.

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Chart Of The Week: Facebook Video

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Mark Mulligan

10 Apr 2016

Chart Of The Week

Facebook and YouTube have a lot in common. They both have in excess of a billion users, both have become part of the internet furniture and both have transitioned from disruptive challenger to incumbent.

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The Chat Bot Boom Is About To Catch Fire

Karol Severin

7 Apr 2016

Media and Marketing

The mobile community eagerly awaits the F8 event next week to see whether rumours come true about Facebook launching a Messenger Bot Store and potentially roll out a Chat SDK which would allow developers to build their own bots for Messenger.

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Why Facebook Is Tentatively Expanding Live Video Streaming

Tim Mulligan

6 Apr 2016

Facebook announced today that it was expanding the functionality of its Live feature, enabling non-celebrities for the first time to broadcast live video to groups and respondents to events. Alongside this significant development, a new video tab has been created for the Facebook mobile app placing video discovery at the centre of the user experience for smartphone users.

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State Of The Streaming Nation

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Mark Mulligan

5 Apr 2016

emerging markets

We are proud to announce a landmark MIDiA report: State Of The Streaming Nation: A Comprehensive Assessment Of The Global Streaming Music Market . If you are in any way involved with the streaming music market this report is an absolute must.

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Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Cover image for Chart Of The Week: More Than Half Of App Users Enable Push Notifications

Mark Mulligan

4 Apr 2016

Chart Of The Week

Convincing mobile app users to opt-in for push notifications is the first challenge in implementing a successful push notification strategy. Based on data collected by MIDiA from 5 leading vendors 53% app users enable notifications.

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Snapchat Leaps From Social Media Hype To Messaging Life Companion

Karol Severin

31 Mar 2016

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between various types of communication within a chat session.

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The Sky Kids App Follows In The Footsteps of DisneyLife & YouTube Kids

Tim Mulligan

30 Mar 2016

Media and Marketing

Tomorrow British pay-TV giant Sky will launch its Sky Kids app , which will be free of charge for its existing subscribers. The app has been designed with parents in mind to create a safe and engaging filter for Sky video content for the children of Sky customers.

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