MIDiA Blog - Page 109

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some of the platform’s most popular personalities about where the Online Video behemoth was heading in its quest to generate more revenue.

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Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin

1 Sep 2016

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps on Google Search, and letting users ‘stream’ certain apps without the need to install them, the company now added a new mobile search mode called In Apps to Android phones.

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Revenues Up But Audiences Down- The TV Sports Conundrum

Tim Mulligan

1 Sep 2016

The 2016 Rio Olympics were bitter sweet for NBCUniversal. The US Network which holds the exclusive US TV broadcasting rights for the Olympics announced both record ad revenues and at the same time a decline in TV viewers compared with the 2012 London Olympics.

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Will Broadcast News in VR Bring a New Wave of The CNN Effect?

Zach Fuller

26 Aug 2016

With CNN and Next VR announcing they will be broadcasting on October 13th the first ever live-streamed news event, it brings to mind the implications of the last revolutionary shift in broadcast news: that of the 24-hour news cycle.

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Apple Just Changed The Rules Of Telco Music Strategy

Mark Mulligan

26 Aug 2016

Apple today made an announcement that has in an instant turned the tables in the streaming marketplace: it has launched a 6 month Apple Music bundle with mobile carrier EE in the UK . EE is now unique in the western world in having a music offering both for post-pay (Apple Music) and for pre-pay (the MTV Trax Sim ).

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Shine Adds Econet To Its Network-Level Adblocking Client Roster

Karol Severin

25 Aug 2016

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa, but with existing operations and investments in other continents, such as Asia, North and South America as well as Europe.

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Is Virtual Reality A Partial Answer To Ad-Blocking?

Tim Mulligan

25 Aug 2016

product placement

According to the Innovid 2016 Global Video Benchmarks report, VR based advertising is 30 times more effective than mobile and 60 times more effective than desktop when measured by engagement. VR ad click through-rates or “gaze-though rates” have been measured by VR mobile ad network Immersv ’s tracking platform as having a 30% engagement rate compared to 1% for mobile ads and 0.

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Introducing The Future Music Forum

Mark Mulligan

22 Aug 2016

Future Music Forum

This September MIDiA will be participating in t he Future Music Forum (FMF) in Barcelona . We’ve been involved with the FMF since its inception and we think it’s a great, intimate event that combines forward thinking presentations with informal but highly productive networking.

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Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Karol Severin

19 Aug 2016

Mobile messaging

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as a spin-off.

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Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era

Zach Fuller

19 Aug 2016

chance the rapper

The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost entirely with R&B, Hip-Hop and Dance artists, with minimal efforts to secure the same deals for Rock musicians.

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Why Microsoft Has Acquired A Live Game Streaming Platform

Tim Mulligan

15 Aug 2016

Only 8 months on from its January 2016 launch, live interactive game streaming site Beam has been bought by Microsoft. In many ways an aquihire (where acquiring company looks to acquire the team running a company as much as the company itself) the Beam team will be absorbed into Microsoft’s Team Xbox while striving to maintain their original platform agnostic ethos.

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Sports and Virtual Reality: Why Next VR Closed a Record VR Funding Round

Zach Fuller

12 Aug 2016

Virtual Reality sports broadcasting company Next VR closed an Asian-centric Series B round on Tuesday of around $80 Million, valuing the company at $800 million in a round that included CITIC Group, Softbank Corp and China Assets Holdings.

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How Facebook Is Trying To Defend Against Adblocking

Karol Severin

10 Aug 2016

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting revenue leakage.

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The Voice Comes To Snapchat

Tim Mulligan

9 Aug 2016

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents a significant move forward for both companies.

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Why Disney Is Going Into Mobile Messaging

Karol Severin

5 Aug 2016

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is still room for niche media platforms to integrate messaging functionalities and benefit from a reinforcement of community and engagement.

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Full-Stack Media and Smart TV: Why LeEco’s Acquisition of Vizio Has Big Implications for Apple and Pay TV Giants

Zach Fuller

4 Aug 2016

LeEco’s (formerly LeTV) $2 Billion acquisition of flat screen makers Vizio is a bold step in the development of full-stack media offerings for Smart TV. The deal essentially buys LeEco directly into the US market by giving them direct access to the customers of Vizio, the California-based electronics company whom have built a respectable niche by aggressively pricing their HDTVs against major competitors, consequently capturing a 20% market share in the US.

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Netflix, Australia And Lessons For SVOD

Tim Mulligan

1 Aug 2016

Netflix’s global rollout has been hailed as a textbook example of how to gain scale quickly in a global context. With its domestic market approaching mainstream (44% penetration in US households), the world’s preminent SVOD (Subscription Video On Demand) service needs to scale internationally in order to diversify its membership base.

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It’s Time to Re-Evaluate How We Size The App Economy

Karol Severin

29 Jul 2016

app economy market size

app game dominance

Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that games capture 76% of the top 50 grossing chart rankings, but the free app charts (which reflect popularity rather than commercial success) are much more evenly distributed with games capturing only 24% of the top 50 chart positions.

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Is TV Going To Be The Saviour of Apple?

Tim Mulligan

27 Jul 2016

Yesterday’s quarterly earnings by Apple have met with a mixed reception from Wall Street. The stock price climbed 6.1% as as the tech giant reported that its quarterly earnings revenue were was at $42.

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Cutting Through The Hype Around Pokemon Go’s Success

Karol Severin

26 Jul 2016

The success of Pokemon Go has been impressive so far. However, its achievements are currently over-hyped. Media outlets have been reporting the game’s every new ‘record breaking’ accolade. While true, the majority are taken out of context.

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