MIDiA Blog - Page 110

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Requiem for Yahoo! – What the Sale of the Fallen Internet 1.0 Giant Tells Us About Current Tech Exuberance

Zach Fuller

25 Jul 2016

Critical Developments

Yahoo! has sold off its core business to US telecom’s provider Verizon for $4.8 billion, marking the end of an era for one of the original online giants. For a certain generation, the company may have been the first website they ever visited – jostling it out with Ask Jeeves, Lycos and a Stanford University start-up called Google as the gateway drug to the brave new world of the internet.

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Netflix And The Challenge Of Scaling Beyond Being The Disruptor

Tim Mulligan

20 Jul 2016

Wall Street has focused on Netflix failing to hits its subscriber growth targets through adding 1.7 million net subscriber gains rather than the 2.5 million target. The share sell off reflects a growing perception that Netflix’s growth is beginning to stall.

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Quick Take: $100 million Bitmoji’s Are a Defining Moment in Snapchat’s Road to IPO

Zach Fuller

20 Jul 2016

It might seem an outlandish sum for comic-strip images, but Snapchat’s $100 million acquisition of Bitstrips will prove a relative pittance if it unlocks the advertising possibilities that convince Wall Street the company is ready for an IPO.

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UFC’s Sale and the World’s Foremost Digitally Optimised Sport

Zach Fuller

15 Jul 2016

The announcement of the $4 Billion sale of UFC to WME-IMG is the largest in sports history and a milestone in the era of modern digital content. Through its trajectory from public depredation as ‘human cockfighting’ in the 90s to a global entertainment powerhouse, UFC represents the world’s preeminent digitally optimized sport, and will remain a mark against which future-sporting content is managed online.

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Quick Take: Why Pokemon Go Will Bring AR To The Mainstream

Karol Severin

12 Jul 2016

Media and Marketing

AR has so far struggled to produce a compelling proposition for the mainstream to engage with (except possibly Snapchat). Pokemon Go has executed this masterfully because it: Is free and does not require buying additional hardware (subject to smartphone ownership)Leverages a popular franchise and a sense of nostalgia driving adoption across age segmentsUses the World as a free roaming map providing endless encouragement to stick around and explore further Global Content In A Local Context Though the Pokemon Go uses globally standardized characters, users explore them within their physical geographies.

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The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

Music streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision defined in the nearly two-decades-old Digital Millennium Copyright Act that recuses YouTube from liability for User Generated Content (UGC) uploads.

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Facebook, India And The Video Download Test

Tim Mulligan

11 Jul 2016

emerging markets

Last week it was announced by Techcrunch that Facebook had emailed media partners informing them that it will be trialling the ability to download videos to be viewed offline on the Facebook app. The trial starts today for a test group of users and is limited to local mobile devices that are identified as being in India.

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Why HTC's 10,000 VR Kiosks in China Could Change the Course of VR

Zach Fuller

8 Jul 2016

HTC have announced they will be delivering over 10,000 pop-up VR kiosks or ‘Experience Sites’ in public places all around China. More than a publicity stunt, the move could prove significant not just in the quest for VR hardware market share but also in changing the strategies of future tech developments.

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SupaPass Joins The Artist Subscription Fray

Mark Mulligan

8 Jul 2016

artist subscriptions

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics, live streaming and more.

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Why Organ Donors And The Pursuit Of Health On Mobile Matters To Apple

Karol Severin

7 Jul 2016

apple organ donor

A couple of months ago, I wrote about how the health sector will be very important for Apple to keep it’s users loyal and stand out from other handset manufacturers amidst the maturing smartphone market as well as the mobile ecosystem competitors like Facebook or Google.

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The Reasons Why Comcast And Netflix Have Become Friends

Tim Mulligan

6 Jul 2016

Yesterday’s report on Recode about Comcast agreeing to have the Netflix app available in its X1 platform is the latest twist in a complicated relationship. After years of scoring points off each other with their fundamentally different world views – old media versus tech disruptor – they now both realize that their interests are growingly increasingly aligned.

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Why The New Facebook News Feed Change Favours Users Over Publishers

Karol Severin

1 Jul 2016

content publishers

The media (and users) have been on Facebook’s case regarding the way it ranks posts in users’ News Feeds. Claims were made about non-transparency, promoting content that makes more money for Facebook, even claims about favouring certain ideologies.

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Disney, China And The Challenges Of Global Strategy For Media Companies

Tim Mulligan

30 Jun 2016

June the 16th was a big day for the world’s most high profile content provider. Walt Disney Company’s $5.5 billion Shanghai Disney Resort opened its doors to consumers that are every bit as engaged in the Disney brand as their western counterparts.

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Quick Take: Why Twitter Is Moving Into The Increasingly Congested VR Space

Zach Fuller

29 Jun 2016

augmented reality

Twitter have hired former Apple designer Alessandro Sabatelli to oversee the company’s Virtual and Augmented Reality teams, a position Sabatelli claims is to ‘empower us all in the spatial computing revolution’.

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Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Cover image for Brexit Implications: How the UK's EU Exit Could Impact Media and Tech

Zach Fuller

28 Jun 2016

digital outlook

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining, the implications for media and tech companies could also be dramatic.

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Yonder Music Unlocks The Emerging Market Opportunity

Cover image for Yonder Music Unlocks The Emerging Market Opportunity

Mark Mulligan

27 Jun 2016

Beyond Oblivion

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but akey one was the fact the market was not yet ready for its telco bundled music offering.

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Quick Take: Brexit And The UK Media And Tech Sectors

Mark Mulligan

24 Jun 2016

Media companies

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent labels, independent production companies and tech start ups look set to be hardest hit.

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Why Facebook is commissioning video

Tim Mulligan

23 Jun 2016

facebook. live video

When Facebook turned down the opportunity to buy the digital streaming rights to ten Thursday night NFL matches and instead chose to focus on rolling out its live video streaming feature through partnering with celebrities and super influencers it was clear that the world’s largest social media platform was making a strategic statement of intent.

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What Tencent’s Supercell Takeover Tells Us About The Future Of The App Economy

Karol Severin

22 Jun 2016

game app business

Supercell, the company behind Clash of Clans and Clash Royale, agreed to sell 86% of their equity to the Chinese giant Tencent for $8.6 billion. The acquisition catapults the Tencent into being the number one mobile game publisher in the world.

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Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Cover image for Why Taylor Swift And Co Are Aiming To Disrupt YouTube

Tim Mulligan

21 Jun 2016

Media and Marketing

It’s not everyday that a digital native threatens to disrupt the world’s largest video sharing platform. But then Taylor Swift is no ordinary 26 year old. And YouTube is no ordinary platform. Both have come out on opposite sides of the debate about how music artists are compensated for their work being monetized on what is effectively the world’s default jukebox .

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