Reports

Cover image for The Global Music Publishing Market

The Global Music Publishing Market
Streaming Shifts the Conversation

Zach Fuller

22 Aug 2019

Apple Spotify Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across the music publishing industry. The DNA of streaming consumption (playlists, lower mechanical royalties, less revenue on average for superstar ca...

Cover image for Sports Fans Consumer Trends 2019

Sports Fans Consumer Trends 2019

Alistair Taylor

6 Aug 2019

subscribers Netflix Audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the lion’s share of premium domestic sports rights, providing it with an advantageous set of assets partially justifying premium-priced contracts for i...

Cover image for US SVOD Subscriber Deep Dive

US SVOD Subscriber Deep Dive
2019

Tim Mulligan

31 Jul 2019

Streaming Streaming video Netflix

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu, HBO Now and CBS All Access. Hulu showed the most dramatic growth, with a 41% increase in subscribers between Q1 2018 and Q1 2019.

Cover image for Netflix After Q2 2019

Netflix After Q2 2019
Post-Peak or Strategic Reset?

Karol Severin, Tim Mulligan and Amanda Stears

25 Jul 2019

Free Report

Streaming Streaming video Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market capitalisation of the poster-child of the streaming era in a matter of two days – equivalent to the entire market capitalisation of Snap Inc, ...

Cover image for State of the Podcast Nation

State of the Podcast Nation

Mark Mulligan

23 Jul 2019

Apple Spotify Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the centre stage with radio companies, podcast vendors, streaming services and traditional media companies alike all trying to carve out roles.

Cover image for Artist Fandom

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

19 Jul 2019

Spotify Artists Taylor Swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing. Instead of blowing a huge budget on carpet bombing TV, radio, and print, online artists and their teams are finding their exact audiences by foc...

Cover image for Independent Artists

Independent Artists
The Music Industry Rewritten

Mark Mulligan

12 Jul 2019

Creators Labels rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional alternatives, ranging from self-releasing through to joint-venture label service deals with majors.

Cover image for Sports and the Tech Majors

Sports and the Tech Majors
A Competitive Partnership

Alistair Taylor

5 Jul 2019

Free Report

Apple Amazon Apple TV

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such as DAZN accelerating its rights and territory offerings alongside the increased interest being shown by the tech majors – notably Amazon and Faceb...

Cover image for The Games Streaming Subscription Revolution

The Games Streaming Subscription Revolution
Meet the Players

Karol Severin

26 Jun 2019

Streaming Apple Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading games developers and publishers. The rise of games streaming opens doors to device- and platform-agnostic solutions all across the attention econ...

Cover image for State of the Music Publishing Nation

State of the Music Publishing Nation

Mark Mulligan and Zach Fuller

20 Jun 2019

Spotify Spotify Kobalt

This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated growth and music publishing emerging as an asset class, now is opportune to reflect on one of the often misunderstood and hence undervalued aspects of the recorded music i...

Cover image for Independent Artists

Independent Artists
The Age of Empowerment

Keith Jopling and Mark Mulligan

15 Jun 2019

Free Report

Audience Insight

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded music business, a segment of global scale with real impact and influence.

Cover image for 2019-2021

2019-2021
Emerging New Metrics for Sports Streaming Success

Alistair Taylor

14 Jun 2019

Streaming Apple Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as DAZN and Eleven Sports have experienced mixed fortunes.

Cover image for The Classical Music Market

The Classical Music Market
Streaming's Next Genre?

Keith Jopling, Mark Mulligan and Zach Fuller

12 Jun 2019

Free Report

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico and South Korea. Additionally, MIDiA's 2018 market models were used to calculate market values and trends for the classical genre.

Cover image for Direct to Consumer

Direct to Consumer
Video’s Big Bang Moment

Tim Mulligan

7 Jun 2019

Streaming Apple Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches into the US market in Q3/Q4 2019. How they fare will have a significant impact on the global evolution of video subscriptions.

Cover image for Spotify Q1 2019 Earnings

Spotify Q1 2019 Earnings

Mark Mulligan

31 May 2019

Subscriptions Streaming Streaming Music

Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started to soften. With the exception of ad revenue, none of these subtle shifts are enough on their own to provoke any serious concern.

Cover image for Truth and Trust in the Era of Fake News

Truth and Trust in the Era of Fake News

Mark Mulligan

30 May 2019

Apple Spotify Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles and the quasi-legitimisation of unscrupulous news outlets have undermined audience trust across the whole political spectrum.

Cover image for State of the Streaming Nation 3.0

State of the Streaming Nation 3.0
Multi-Paced Growth

Mark Mulligan

28 May 2019

Subscriptions Streaming Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature, future growth will depend upon mid-tier markets and later on emerging markets.

Cover image for Sports SVOD Services Deep Dive

Sports SVOD Services Deep Dive

Alistair Taylor

23 May 2019

Apple Spotify Amazon

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’ demise in the UK provides the best case study for how streaming services can struggle when entering a market with insufficient rights offerings.

Cover image for Music Marketing

Music Marketing
Niche is the New Mainstream

Mark Mulligan

20 May 2019

Streaming Streaming Music Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands built by traditional mass media. This fire-hydrant approach to marketing lacked both accountability and effective targeting.

Cover image for US Cord Cutting Full Year 2018

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

Tim Mulligan

24 Apr 2019

US YouTube Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing ...

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