audience insight Reports from MIDiA Research

The AI entertainment revolution
How artificial intelligence will reshape media consumption

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Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

Attention economy
Reasons, not ways, to spend attention

Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Media and Marketing

audience insight

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Feb 2023

£3,000.00 excl. VAT

Video

audience insight

Online video

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Tipping point
How in-game spending will eat the games world

Report by Karol Severin

1 Feb 2023

£3,000.00 excl. VAT

Games

audience insight

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

Games subscriber profiles Q3 2022

Report by Karol Severin

4 Jan 2023

£3,000.00 excl. VAT

Games

esports audiences

games subscriptions

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

Social platform user snapshot Q3 2022

Report by Hanna Kahlert

4 Jan 2023

£3,000.00 excl. VAT

social media

Media and Marketing

audience insight

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Audiobook consumer profile
Following in podcasts’ footsteps

Report by Annie Langston

4 Jan 2023

£3,000.00 excl. VAT

audio

audience insight

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

Nightlife in the new normal
Remote work shifts the entertainment balance

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Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

£3,000.00 excl. VAT

Critical Developments

audience insight

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

Esports bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

esports

Games

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The global podcast opportunity
Unlocking format growth

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Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

western

opportunities

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Closing the background gap
Focused versus background audio listening

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Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

audio

audience insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

£5,000.00 excl. VAT

Inflation

Critical Developments

audience insight

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Games genre fan overlaps across entertainment

Report by Karol Severin and Kazia Rothwell

31 Aug 2022

£3,000.00 excl. VAT

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

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Report by Hanna Kahlert

29 Jul 2022

£3,000.00 excl. VAT

Media and Marketing

audience insight

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living...

Profiling smart-TV owning gamers

Report by Karol Severin and Kazia Rothwell

29 Jul 2022

£3,000.00 excl. VAT

Games

audience insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

Attention recession impacts on D2C growth

Report by Richard Broadhurst

26 Jul 2022

£3,000.00 excl. VAT

Video

streaming

SVOD

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

Games consumption Q1 2022
Time spent takes centre stage

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Report by Karol Severin

30 Jun 2022

£3,000.00 excl. VAT

Games

audience insight

time spent on games

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

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Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games industry

games streaming

games engagement

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Reports: audience insight