Reports: Audience Insight

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

From fans to superfans What’s missing from the games industry

Splice x MIDiA Sounds of 2026 House on the rise

Audio creator survey 2025 Mastering a digital landscape

The global appeal of radio Why audiences are still listening

Beyond the screen How and why gaming merch and collectibles fuel fandom

Music consumer behaviour Q1 2025 Mixed signals

Is in-game advertising the next frontier for PC and console games?

Songwriter survey 2025 Reinvention

India market focus A fandom and AI-forward online population

2024 audio consumer profile Habits, platforms, and personas

Social audiences are fragmenting Social platform user profile

Germany media consumption Q4 2024 Growth potential on all fronts

UK media consumption Q4 2024 A mature market with niche growth prospects

Podcasts as a key information source Implications for media companies

Pixels to playlists Music preferences and behaviours of gamers

Music discovery snapshot Q4 2024 Breaking through the noise