Reports: Audience Insight
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Beyond the screen How and why gaming merch and collectibles fuel fandom
Music consumer behaviour Q1 2025 Mixed signals
Is in-game advertising the next frontier for PC and console games?
Songwriter survey 2025 Reinvention
India market focus A fandom and AI-forward online population
2024 audio consumer profile Habits, platforms, and personas
Social audiences are fragmenting Social platform user profile
Germany media consumption Q4 2024 Growth potential on all fronts
UK media consumption Q4 2024 A mature market with niche growth prospects
Podcasts as a key information source Implications for media companies
Pixels to playlists Music preferences and behaviours of gamers
Music discovery snapshot Q4 2024 Breaking through the noise
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
