Audience Insight Reports from MIDiA Research

Reports: Audience Insight

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music x Climate

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Report by Hanna Kahlert

7 Dec 2023

Audience Insight

Introduction As 2023 draws to a close, and the United Nations Climate Change Conference takes place for the 28th year, it is an important time for the music industry to reflect on our impact on the environment...

The coming sports monetisation revolution

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Report by Tim Mulligan

5 Dec 2023

£3,000.00 excl. VAT

Audience Insight

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny....

Solid progress
German music consumer user profile

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Report by Mark Mulligan

31 Oct 2023

£3,000.00 excl. VAT

Audience Insight

This report presents MIDiA consumer data for key music behaviours of German consumers All data is for Germany except when ‘all country average’ is referred to. This is the weighted average of all countries...

Latent potential
Japan music consumer user profile

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Report by Mark Mulligan and Tatiana Cirisano

19 Sep 2023

£3,000.00 excl. VAT

Music Streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Return to live
Post-pandemic music fans

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Report by Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

£3,000.00 excl. VAT

Consumer Behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Radio WAUs
Blurring broadcast lines

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Report by Annie Langston

3 Jul 2023

£3,000.00 excl. VAT

Spotify

Radio

iHeart

Introduction The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement...

Not all social entertainment behaviour is created equal
Audience deep dive

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Report by Hanna Kahlert

3 Jul 2023

£3,000.00 excl. VAT

Spotify

YouTube

xbox

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

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Report by Hanna Kahlert

1 Jun 2023

£3,000.00 excl. VAT

YouTube

Instagram

snapchat

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and...

Podcasts and gamers
How audio can propel the gaming universe

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Report by Annie Langston and Kazia Rothwell

2 May 2023

£3,000.00 excl. VAT

Spotify

Spotify

YouTube

The rise of games-inspired content is taking entertainment by storm. This illustrates the power of not only games content itself, but the fandoms that keep it alive, revealing an audience for other entertainment...

Games purchasing by format
Brick and mortar is not dead

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Report by Karol Severin

2 May 2023

£3,000.00 excl. VAT

Games

Audience Insight

This report presents a Q1 2023 snapshot of US gamers who bought at least one game within a six-month period (between October 2022 and March 2023). This is broken down by physical versus digital format...

Social platform user snapshot
Q4 2022

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Report by Hanna Kahlert

3 Apr 2023

£3,000.00 excl. VAT

Audience Insight

Media and Marketing

This slide deck presents a snapshot of different social platform users, including age breakdowns, activity on social platforms, and cross-platform usage. It covers Facebook, YouTube, Twitter, WhatsApp,...

Ad-supported video consumer snapshot Q4 2022
US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Apr 2023

£3,000.00 excl. VAT

Video

Audience Insight

This report presents a snapshot of ad-supported video users, including age breakdowns, time spent on video (subscription video on demand (SVOD), ad-supported video on demand (AVOD), and pay-per-view),...

The AI entertainment revolution
How artificial intelligence will reshape media consumption

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Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

£3,000.00 excl. VAT

Innovation

YouTube

google

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

Attention economy
Reasons, not ways, to spend attention

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Report by Hanna Kahlert

1 Mar 2023

£3,000.00 excl. VAT

Spotify

YouTube

Netflix

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation....

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Feb 2023

£3,000.00 excl. VAT

Video

Online video

Audience Insight

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Tipping point
How in-game spending will eat the games world

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Report by Karol Severin

1 Feb 2023

£3,000.00 excl. VAT

steam

Ubisoft

FIFA

Though parts of the games industry still stigmatize in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic...

Games subscriber profiles Q3 2022

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Report by Karol Severin

4 Jan 2023

£3,000.00 excl. VAT

Games

games subscriptions

Audience Insight

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple...

Social platform user snapshot Q3 2022

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Report by Hanna Kahlert

4 Jan 2023

£3,000.00 excl. VAT

social media

Audience Insight

Media and Marketing

This slide deck presents a snapshot of different social platform users, including age breakdowns, time spent on social overall, time spent creating content, and ad tolerance. It covers Facebook, YouTube,...

Audiobook consumer profile
Following in podcasts’ footsteps

Report by Annie Langston

4 Jan 2023

£3,000.00 excl. VAT

Apple

Spotify

YouTube

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

Nightlife in the new normal
Remote work shifts the entertainment balance

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Report by Tatiana Cirisano and Perry Gresham

4 Jan 2023

£3,000.00 excl. VAT

Apple TV

Netflix

twitter

Coronavirus pandemic work patterns are now ingrained in the United States, where 42% of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on...

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Showing 1 to 20 of 65 results.