Reports: Creators
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Cross-platform success Using social platforms to build audience and fandom
The State of the Video Creator Economy The road to one billion creators
Creators as IP A 'personal brand' is an investment opportunity
The new Hollywood Tactics for YouTube’s TV takeover
Social as the home of online scenes Going beyond viral moments
The future of creator apps Fuelling engagement with fandom
Beyond the hype AI music creation in 2025
AI chatbots The new conductors of entertainment
The audio creator opportunity Audio creator behaviours and monetisation potential
Social 2025 Navigating platforms for fan power
Creators and the creator economy Defining the undefinable
State of the music creator economy AI’s growing reach
Creators versus creation Tackling headwinds and bifurcation
Socioeconomics of podcast listening Engaging a higher value audience
