Reports: creators

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Podcast videos
Format blurring expands podcasts’ future

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Report by Annie Langston

1 Feb 2023

creators

Apple

Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Podcast market value chain
The next investment is the listeners

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Report by Annie Langston

27 Oct 2022

creators

Apple

Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it...

Podcast monetisation and remuneration
Balancing creator and platform needs

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Report by Annie Langston

22 Aug 2022

creators

Apple

Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms...

The video attention reboot
How video is being impacted by the attention recession

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Report by Tim Mulligan and Hanna Kahlert

29 Jul 2022

creators

Netflix

roku

With the attention recession in full swing following the lockdown boom, video isalready feeling the pinch as evidenced by Netflix’s declining subscriber count.The mainstreaming of subscription video...

Building a fan economy with Fan-Powered Royalties

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Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

Music creator survey, Q4 2021
Redefining success

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Report by Tatiana Cirisano

31 May 2022

creators

Spotify

artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever...

Music consumer survey, Q3 2021
A new generation leans forward

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Report by Tatiana Cirisano

28 Feb 2022

creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

2022 MIDiA predictions
The year of the creator

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Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

Music creator tools forecast
Moving towards a hybrid future

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Report by Mark Mulligan

24 Sep 2021

creators

Apple

Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Creator hubs
Creator tools’ next growth driver

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Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

creators

Spotify

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

Creator culture
The song becomes the feed

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Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

creators

Spotify

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the...

BE THE CHANGE - Women Making Music

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Report by Hanna Kahlert and Srishti Das

25 Mar 2021

creators

independent artists

Strategy

The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401...

Creator Tools
The Music Industry’s New Top of Funnel

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Report by Mark Mulligan

13 Nov 2020

creators

Apple

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

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Report by Mark Mulligan

24 Jan 2020

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Independent Artists
The Music Industry Rewritten

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Report by Mark Mulligan

12 Jul 2019

creators

labels

rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional...