artists Reports from MIDiA Research

Reports: artists

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music’s podcast potential
Focus on branding over discovery

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Report by Annie Langston

14 Aug 2023

£3,000.00 excl. VAT

labels

Streaming

artists

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their...

Kill the campaign
Music marketing needs branding, not direct response

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Report by Mark Mulligan and Tatiana Cirisano

1 Feb 2023

£3,000.00 excl. VAT

Streaming

Spotify

Marketing

The debate over a new streaming royalties regime is capturing attention, but economics will not fix the underlying paradigm shifts that are the true cause for streaming’s problems: there is not enough...

Music creator tools forecast
Moving towards a hybrid future

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Report by Mark Mulligan

24 Sep 2021

£5,000.00 excl. VAT

creators

Apple

Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Creator hubs
Creator tools’ next growth driver

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Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

£3,000.00 excl. VAT

creators

Spotify

artists

The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this dynamic is underpinned...

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

£4,000.00 excl. VAT

Apple

Apple

artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest....

Music marketing
Catalogue and song management

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Report by Keith Jopling

26 Feb 2021

£3,000.00 excl. VAT

artists

independent artists

Music

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint,...

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

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Report by Mark Mulligan

25 Jan 2021

£3,000.00 excl. VAT

Innovation

Spotify

Spotify

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot...

Creator Tools
The Music Industry’s New Top of Funnel

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Report by Mark Mulligan

13 Nov 2020

£7,500.00 excl. VAT

creators

Apple

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

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Report by Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

live music

live

artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s...

COVID-19
The Self-Isolation Entertainment Boom

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Report by Mark Mulligan

6 Apr 2020

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

COVID-19
Entertainment and Leisure Industry Impact Assessment

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Report by Mark Mulligan

20 Mar 2020

£5,000.00 excl. VAT

Apple

Spotify

artists

The spread of COVID-19, and the responses of industry and governments alike, is unprecedented. It is, however, the restrictions on movement of people along with the response of consumers and investors...

Independent Artist Survey
Aspirations That Will Reshape an Industry

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Report by Mark Mulligan

10 Jan 2020

£3,000.00 excl. VAT

artists

DIY

independent artists

This report presents the findings of MIDiA’s 2019 independent artist survey. Key Insights Independent artists will drive a different future: just 8% want a traditional label deal, 58% want a label services...

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

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Report by Mark Mulligan

19 Jul 2019

£3,000.00 excl. VAT

Spotify

artists

taylor swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing....

Independent Artists
The Music Industry Rewritten

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Report by Mark Mulligan

12 Jul 2019

£3,000.00 excl. VAT

creators

labels

rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional...

The Death of the Long Tail
The Superstar Music Economy

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Report by Mark Mulligan

14 Jul 2014

music sales

music revenue

artists

The 20,000 Foot View The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the...

The Superstar Artist Economy
Artist Income and the Top 1%

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Report by Mark Mulligan

12 Jul 2014

music revenue

live music

live

The 20,000 Foot View Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline...