Reports: Artists
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Social as the home of online scenes Going beyond viral moments
The future of creator apps Fuelling engagement with fandom
International success for local language artists A strategic playbook
Label services vendor landscape Rise of the atomised label
Music discovery snapshot Q4 2024 Breaking through the noise
The superfans of music superstars Identity and cut-through
Music’s podcast potential Focus on branding over discovery
Kill the campaign Music marketing needs branding, not direct response
Music creator tools forecast Moving towards a hybrid future
Creator hubs Creator tools’ next growth driver
Addressable creator markets An opportunity with many layers
Music marketing Catalogue and song management
Music Product Strategy Re-boot Time to Monetise Fandom, Not Access
Creator Tools The Music Industry’s New Top of Funnel
