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Southeast Asia Video Streaming Deep Dive

Report by Amanda Stears
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The 20,000 Foot View: Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of XXX million, and a combined GDP of XXX trillion, Thailand, Malaysia and Indonesia represent sizeable and attractive growth markets for streaming services. The largest players by subscriptions are Netflix, iflix and Viu. Streaming services are competing for growth through a mix of revenue models: subscription video on demand (SVOD), advertising video on demand (AVOD), and a hybrid of both. Global SVOD giants Netflix and Amazon Prime Video are both constrained by localisation strategies in both content and features, allowing local incumbent services resilience and rich opportunities for the new direct to consumer XXX entrants coming to market in XXX Findings

  • Asia Pacific experienced a XXX increase in mobile broadband subscriptions, from XXX billion in 2014 to XXX billion in 2018
  • Europe had XXX million mobile broadband subscriptions in 2018, a smaller growth from 2014 at XXX Pacific’s mobile broadband subscription penetration rate grew from XXX in 2014 to XXX in 2018
  • Iflix Malaysia grew from XXX subscribers in 2016 to XXX million in 2017
  • Viu Malaysia gained XXX subscribers during its launch in 2016 and increased its subscriber base by XXX in 2017
  • Viu and iflix saw over XXX growth in subscribers in the first year of their launches in Malaysia, Thailand and Indonesia, while Netflix only had a XXX growth
  • Indonesia is forecasted to have XXX million SVOD    subscribers by end of 2023
  • By 2020, Thailand will overtake Malaysia in number of SVOD subscribers by almost XXX will increase its SVOD revenue by XXX from 2019 to 2023
  • Indonesia had a XXX smartphone adoption in 2018, up from XXX in 2016 
  • Malaysia had an XXX uptake in smartphone adoption from XXX in 2016
  • Indonesia’s total TV advertising revenue increased by XXX in 2018 to XXX billion

Companies and brands mentioned in this report:  Advanced Service Info (AIS), Amazon Prime Video, Apple TV, BeIN, CJ ENM, Catcha Group, Catchplay, Dim Sum, Disney, Football Malaysia Limited Liability Partnership, GoPay, Grab, GrabBike, HOOQ, iflix, Indosat Ooredoo, JTBC, KBS, Klikfilm, Maxis, Netflix, PLDT Inc, Telekomsel, Uber, Viu

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