Southeast Asia Video Streaming Deep Dive
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The 20,000 Foot View: Video streaming services in Southeast Asia first appeared in 2015 and have evolved into the main video consumption platforms for local consumers. With a combined population of million, and a combined GDP of trillion, Thailand, Malaysia and Indonesia represent sizeable and attractive growth markets for streaming services. The largest players by subscriptions are Netflix, iflix and Viu. Streaming services are competing for growth through a mix of revenue models: subscription video on demand (SVOD), advertising video on demand (AVOD), and a hybrid of both. Global SVOD giants Netflix and Amazon Prime Video are both constrained by localisation strategies in both content and features, allowing local incumbent services resilience and rich opportunities for the new direct to consumer entrants coming to market in
Key Findings
- Asia Pacific a increase in mobile broadband from billion in 2014 to in 2018
- Europe had mobile broadband subscriptions in 2018, smaller growth from 2014 at
- Asia Pacific’s broadband subscription penetration rate grew in 2014 to in 2018
- Iflix Malaysia from subscribers in 2016 to in 2017
- Viu Malaysia subscribers during its launch in and increased its subscriber base in 2017
- Viu and saw over growth in subscribers the first year of their in Malaysia, Thailand and Indonesia, Netflix only had a growth
- Indonesia is to have million SVOD by end of 2023
- By 2020, will overtake Malaysia in number SVOD subscribers by almost
- Indonesia will its SVOD revenue by from to 2023
- Indonesia had smartphone adoption in 2018, up in 2016
- Malaysia had uptake in smartphone adoption from 2016
- Indonesia’s total advertising revenue increased by in to billion
Companies and brands mentioned in this report: Advanced Service Info (AIS), Amazon Prime Video, Apple TV, BeIN, CJ ENM, Catcha Group, Catchplay, Dim Sum, Disney, Football Malaysia Limited Liability Partnership, GoPay, Grab, GrabBike, HOOQ, iflix, Indosat Ooredoo, JTBC, KBS, Klikfilm, Maxis, Netflix, PLDT Inc, Telekomsel, Uber, Viu