Reports: Music consumers

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Cover image for Music streaming consumer profile Q4 2024
Mark Mulligan and Tatiana Cirisano
Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation. This report presents data-focused visuals and impactful analysis of trends and anomalies that will inform your understanding of what is happening to today’s music consumer, why it is happening, and where these trends are heading.
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The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Cover image for The Aficionado Impact
Mark Mulligan
Total revenue growth in streaming heartland markets in 2012 and 2013 painted a strong picture for the streaming era. But by 2014 much of that growth had transformed into decline. Neither trends provide definitive evidence for the case for streaming but both point to the wafer thin margins between growth and decline in the music market.
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Holiday Gifting
Music’s Gifting Digital Double Whammy

Cover image for Holiday Gifting
Mark Mulligan
The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least hopes, remain high. Yet gifting has been one of the biggest victims of the digital transition with digital gifting failing to capture the imagination of mainstream consumers.
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