Reports Entertainment and Fandom

US SVOD Subscriber Deep Dive 2019

Tim Mulligan
Cover image for US SVOD Subscriber Deep Dive
PDF Synopsis Presentation Spreadsheet

Login here

MIDiA clients

Login here to view this report

Get full access to this report and assets

If you are interested this report, or related reports such as 2018 China SVOD Consumer Deep Dive , P2P In The Age Of SVOD Rights Fragmentation Gives Piracy A Free Pass and Sports SVOD Services Deep Dive get in touch today to enquire about a report bundle.

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with            million), Amazon Prime Video, Hulu, HBO Now and CBS All Access. Hulu showed the most dramatic growth, with a            increase in subscribers between            2018 and            2019. Growth was more modest but still in double digits for the remaining three over the same time period. Engagement however remained largely flat, such as Netflix’s weekly active users (WAUs) growing by only            over the same period, suggesting that peak attention is now directly impacting streaming video on demand (SVOD) in the US.

Companies and brands mentioned in this report:  Amazon Prime Video, CBS All Access, HBO Now, Hulu, Netflix