US SVOD Subscriber Deep Dive 2019

Tim Mulligan

July 2019

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with million), Amazon Prime Video, Hulu, HBO Now and CBS All Access. Hulu showed the most dramatic growth, with a increase in subscribers between 2018 and 2019. Growth was more modest but still in double digits for the remaining three over the same time period. Engagement however remained largely flat, such as Netflix’s weekly active users (WAUs) growing by only over the same period, suggesting that peak attention is now directly impacting streaming video on demand (SVOD) in the US.

Companies and brands mentioned in this report: Amazon Prime Video, CBS All Access, HBO Now, Hulu, Netflix

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